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Location Analytics Tools Provide Superior Accuracy

Mapsted’s advanced technology provides comprehensive insights into customer behaviour, including popular areas, traffic patterns and visit durations to help you to identify areas for improvement and to help you develop targeted marketing campaigns.

Our system leverages real-time data analytics to swiftly respond to changes in visitor behaviour. This empowers you to make data-driven decisions and enhance the customer experience.


Valuable Data-Driven Insights

With Mapsted Analytics you can unlock the power of pattern visualization to gain invaluable insights into the intricate dynamics of traffic flows. Seamlessly analyze historical trajectory patterns and harness the potential of density maps to drive informed business decisions that resonate with your unique needs and goals.

  • Strategically allocate additional staff during specific hours and in various areas of your business
  • Implement captivating new product displays in high-traffic areas
  • Optimize your spaces in anticipation of surges in visitor numbers during holiday seasons

Uncover the Intricate Dynamics of Traffic Flow Patterns

With Mapsted’s advanced pattern visualization software, you can use data visualization patterns to gain a deeper understanding of the relationships between multiple traffic flow trajectories throughout your property.

Knowing how, when, and for how long your customers and visitors interact with your space can help you put resources behind the right decisions for your business. You can save costs, improve efficiency and increase profits!

Analyze Historical Trajectory Patterns

In-depth pattern visualization allows you to analyze pedestrian trajectory patterns over time across various areas of your property.

You will clearly be able to see common patterns and identify areas that require more resources or optimizations.

This advanced pattern analysis will also identify outliers, allowing you to investigate further and take advantage of hidden opportunities in your business to unlock unprecedented growth opportunities.

Harness the Hidden Insights of Density Maps

Understand which areas of your property draw the most traffic and transform your property with rich, actionable data tailored to your business.

Data generated from real time data visualization tools can be used to optimize schedules, resources and improve the layout of your facility. Are there underutilized areas that could be put to better use to draw more visitors?

Optimize schedules, utilize resources and enhance your facility's layout with real-time data visualization tools. Uncover hidden potential: identify underutilized areas to attract more visitors.

Maximize space, maximize success: empower your business with density maps!

How It Works

To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit

Mapsted Analytics

Frequently Asked Questions

Pattern visualization is the process of representing patterns, structures, or relationships in a visual form, making them easier to understand and interpret. It involves transforming complex data or information into visual representations such as graphs, charts, diagrams, maps, or other visual formats.

Modern data visualization tools are software applications or platforms facilitating the creation, exploration, and presentation of visual representations of data. These tools provide a range of features and functionalities to transform raw data into meaningful and visually appealing visuals such as charts, graphs, maps, and dashboards. They are designed to help users analyze, interpret, and communicate data effectively.

Data visualization plays a crucial role in understanding data, exploring patterns, communicating information, supporting decision-making, and driving insights. It enhances data literacy, promotes engagement and enables effective communication of data-driven stories, making it an essential tool in various domains and industries. It’s vital to have the best data visualization tools available and that is where Mapsted’s system comes into play.

Online data visualization tools exhibit several key characteristics that contribute to data visualization’s effectiveness and usefulness. Some essential characteristics include clarity, simplicity, relevance, accuracy, interactivity, contextualization, aesthetics and scalability.

Data visualization tools examples include line charts, bar charts, scatter plots, pie charts, heat maps, geographic maps, network graphs, tree maps, word cloud and dashboard.

Flexible Solutions Serving Any Industry

Indoor navigation adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get Started With Mapsted’s Innovative Location Technology Today

Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.

Do You Crave Data-Driven Decisions?

Let us show you how location-based intelligence can be your decision-making game-changer.

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