MAPSTED BLOG

Friday, May 23, 2025

Big Box Retail & Malls

May 21, 2025How to Engage Customers in Retail for Customer Satisfaction in 2025?

Customer engagement is what holds the key to the success of the business. How to engage customers in retail? Given that consumer behaviours and expectations are constantly changing today, this question has become more important. The current retail industry is full of innovative retail customer engagement examples, from immersive in-store experiences to sustainable fashion. Overview […]

April 14, 2025How Location-Based AI Is Changing the Way Shoppers Experience Retail Stores and Malls

Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

April 09, 2025Hyperlocal Marketing Trends: Using AI and Location Data for Customer Targeting

Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

March 27, 2025Retail Product Placement Strategy: How to Use Analytics Technology to Optimize Displays and Increase Sales

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.