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Geofencing Marketing That Makes a Difference

Geofencing Technology is the Ultimate Way to Target and Engage Your Customers

What company doesn’t want to increase sales and brand awareness? Get ahead of the competition by using Mapsted’s geofencing marketing technology with precision-targeted geofencing applications.

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Pinpoint precision, powerful engagement. Explore geofencing now!

Revolutionary Hardware-Free Location Technology

With 100+ patents, Mapsted’s trailblazing indoor location technology demonstrates leadership in the field and a commitment to technology innovation with unmatched accuracy, reliability and versatility. Mapsted’s indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves a 1-5 metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware, so you won’t have to worry about hardware maintenance or installation costs. Mapsted is a leader in geofencing marketing services, so if you are thinking about adding a geofencing advertising platform to your marketing toolbox, please reach out to us for geofencing marketing examples.

PRECISE TARGETINGONE-METRE ACCURACY
NO BEACONS
VERTICAL ACCURACY

Geofencing Marketing

Send timely, relevant messages to your potential customers when they enter a predefined location or geographic area. Mapsted’s mobile geofencing marketing platform can help you reach your marketing goals in a variety of ways. Since our geofencing technology doesn’t require using beacons, Wi-Fi, or additional external hardware, it works anywhere.

Marketing and Advertising

Combine geofencing with contextual messaging to reach your audience in the right place, at the right time, with offers they are ready to act on.

  • Offer insider information on new products when a shopper walks into your business.
  • Draw consumers away from the competition with geo-conquesting
  • Send special offers for new products, limited edition releases, or rewards points when consumers walk by your business.
  • Use geofencing and contextual messaging with rich behaviour-based data to increase engagement rates, shopper satisfaction and consumer loyalty.

Why It Makes Sense To Use Geofencing Mobile Marketing

Reach your ideal customers right when and where they’re looking for a product or service like yours with Mapsted’s powerful geofencing marketing tools.

  • Not only will you promote your company, but you will also find new ways to encourage your customers to engage with your brand.
  • Create personalized customer experiences.
  • Offer more precise and personalized targeting.
  • Gain the advantage over your competitors.
  • Get detailed insights with better data collection.
  • Create more effective ads and content.

Social Media and Events

Geofencing marketing creates new ways for potential customers to engage with your brand across your social channels.

  • Personalize and enhance event experiences using mobile geofencing and targeted messaging
  • Send welcome messages when guests walk in to your event encouraging them to take a photo, use a custom filter and post it using a special hashtag on social media
  • Send messages encouraging customers to connect with others or to take part in specific activities at the event when they walk by a certain area.
  • Trigger a pop-up notification asking them to leave a review or feedback as they leave the area.

Frequently Asked Questions

A geofence is a virtual edge for a genuine geographic region. A geo-fence could be progressively produced or match a predefined layout of stopping points. The utilization of a geofence is called geofencing and one illustration of utilization includes an area mindful gadget of an area based assistance client entering or leaving a geo-fence.

Geo-fencing enables companies to target audiences in a specific area. All customers get notified about their products and services as they enter the fenced area.

You need a Geofencing software that allows you to pick a location and put a fence around it for targeting your advertising campaigns. This is entirely done through a digitized application that is easy to use.

Starbucks utilizes geofencing to send push notifications to their nearby customers enticing them with promotions or even just a welcome message, reminding them that their favorite coffee is waiting for them.

It really depends. Generally, geofencing pricing is based on the required features, length of time, full-serve vs self-service and the scale of the project. To learn more contact Mapsted.

Geofencing marketing utilizes virtual perimeters to deliver location-specific content to users' mobile devices in real-time. Unlike traditional marketing, which often relies on broad messaging, geofencing marketing software enables businesses to target audiences based on their physical location, leading to higher engagement and conversion rates.

Various sectors, including retail, hospitality, healthcare and real estate, can leverage geofencing solutionsto enhance customer engagement. For instance, retailers can send exclusive offers to shoppers near their stores, while healthcare providers can remind patients of appointments as they approach the clinic.

Yes, Mapsted's geofencing marketing platform is designed for seamless integration with existing marketing tools and CRM systems. This compatibility allows businesses to synchronize their marketing efforts and maintain consistent communication across multiple channels.

Mapsted prioritizes user privacy by adhering to strict data protection regulations. The geofencing marketing softwarecollects anonymized data and requires user consent for location tracking, ensuring compliance with privacy laws and building trust with customers.

Absolutely. Event organizers can utilize geofencing marketing services to enhance attendee experiences by sending real-time updates, directions or promotional content as participants enter or move within the event venue.

Flexible Solutions Serving Any Industry

Geofencing marketing adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Engage your customers with Mapsted’s advanced Location Marketing Technology

Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.

Target

Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.

Create

Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising

Engage

Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Get started with Mapsted’s innovative location technology today

Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.

Mapsted's geofencing solutions empower businesses to deliver timely and relevant messages to customers based on their real-time location. By leveraging advanced geofencing software, companies can create virtual boundaries that trigger targeted notifications, promotions or alerts when potential customers enter or exit a defined area. This approach not only enhances customer engagement but also drives foot traffic and increases conversion rates.

As a leading geofencing advertising platform, Mapsted offers hardware-free solutions that integrate seamlessly with existing systems, eliminating the need for beacons or external Wi-Fi. Businesses across various industries can utilize these geofencing marketing services to personalize customer experiences, optimize marketing strategies and gain valuable insights into consumer behaviour.



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