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Audience Segmentation

Powerful audience segmentation tools for deep customer insights

Gain a deeper understanding of your target audience, and increase customer engagement along every step of the buying journey, using Mapsted’s highly accurate audience segmentation marketing platform

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Revolutionary Wireless Location Technology

With more than 100 patents, Mapsted’s trailblazing indoor location technology demonstrates leadership in the field, a commitment to technology innovation with unmatched accuracy, reliability and versatility. Mapsted’s indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves a one metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware. So you won’t have to worry about hardware maintenance or installation costs.

PRECISE TARGETINGone metre accuracy

Accurate Audience Segmentation Software

Mapsted’s powerful audience segmentation platform uses real-time high-quality granular location data, allowing you to build detailed user personas and divide users into highly targeted market segments.

This gives you the deep insights you need to market to your potential customers along every step of the buying journey, based on:

  • Location and travel patterns
  • Online and offline behavior
  • Demographics
  • Interests and habits

Data-driven Personalization

Personalization is a key component of effective marketing. Consumers are more likely to buy your product when the experience is tailored to their preferences.

Use detailed location-based customer data to identify custom segments within your target audience to develop hyper-personalized marketing strategies that your customers will respond to.

  • Increase your customer base
  • Produce higher response rates
  • Increase engagement
  • Improve customer experience and relationships

Online and Offline Integration

There is often a gap in the level of personalization and customer experience brands can offer in-store versus online. Customers are looking for a tailored buying experience, no matter where they choose to do their shopping.

Relevant, Targeted Messaging

Having detailed insight into your target audience segmentation gives you the ability to target customers when they are nearby or at a relevant point in their decision-making process. This works to increase customer engagement and drive more traffic to your location.

Combine rich online and offline location data to:

  • Engage potential customers with geo-conquesting
  • Customize messages to finely-targeted niche audiences
  • Send relevant location-based offers and promotions

Frequently Asked Questions

Audience segmentation is an important part of marketing. This method involves segregating the target audience into certain groups based on various factors.

Audience segmentation helps in understanding the target audience in a much more detail and understanding their lifestyle. This helps in creating highly targeted advertisements which will drive in more relevant customers.

There are several types of audience segmentation, one of the most basic ones are based on demographics, behaviour, Age, lifestyle, income, engagement on social media and so on. The type of segmentation depends wholly on the services and product of the company.

Flexible Solutions Serving Any Industry

Location-based marketing adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events, and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors, and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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How It Works

Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.


Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.


Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising


Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Get started with Mapsted’s innovative location technology today

Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.

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