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Proximity Marketing Solutions To Increase Sales

Harness the Power of Targeted Messages with Proximity-Based Marketing Technology

Target potential consumers with personalized ads based on how near they are to a specific location. Entice them to make a purchasing decision faster with Mapsted’s comprehensive proximity-based marketing solutions.

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Revolutionary Hardware-Free Location Technology & Proximity-Based Advertising

With 100+ patents, Mapsted’s trailblazing indoor location technology demonstrates leadership in the field and a commitment to technology innovation with unmatched accuracy, reliability and versatility. Mapsted’s indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves 1-5 metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware. So you won’t have to worry about hardware maintenance or installation costs. We are a leader among proximity marketing companies and our next-generation technology makes proximity-based advertising a breeze!

PRECISE TARGETINGONE-METRE ACCURACY
NO BEACONS
VERTICAL ACCURACY

Proximity Marketing

Mapsted’s innovative hardware-free location technology works with our advanced audience segmentation and customer engagement platforms to help you create highly effective campaigns using advanced proximity marketing technology.

Proximity marketing allows businesses like yours to leverage the precise location of a consumer to engage consumers with contextually relevant notifications. You can market your brand to consumers at the right time and place.

Perks and Benefits

Increase brand awareness

Increase customer relationships and engagement

Reinforce brand recognition

Attract new customers

Increase sales

Run cost-effective campaigns

Frequently Asked Questions

Proximity marketing refers to the practice of delivering targeted marketing messages or content to individuals based on their physical proximity to a specific location or object. A proximity marketing app makes doing this convenient and easy.

Proximity marketing offers businesses a way to reach customers in real-time, deliver personalized messages and enhance the customer experience. It works by leveraging location-based technologies to deliver targeted marketing messages or content to individuals based on their physical proximity to a specific location or object.

Proximity in marketing allows businesses to engage with customers in a more relevant and contextual manner, resulting in improved customer experiences, higher engagement rates, increased conversion and stronger customer relationships.

The effectiveness of a proximity marketing platform depends on various factors, including the specific needs and objectives of a business, the target audience, the location and the available resources. Some tools used include beacons, geofencing, mobile marketing automation platforms, Wi-Fi marketing platforms and integrated marketing clouds.

Some key ways businesses can benefit from implementing proximity marketing strategies include increased customer engagement, improved customer experience, targeted and personalized marketing, increased foot traffic and sales, data-driven insights, competitive advantages and cost-effective marketing. By leveraging proximity marketing, businesses can gain a competitive edge in today's highly connected and mobile-centric world. The best way to begin is to enlist the guidance of a top proximity marketing company such as Mapsted.

Flexible Solutions Serving Any Industry

Proximity marketing adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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How It Works

Target

Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.

Create

Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising

Engage

Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Get started with Mapsted’s innovative location technology today

Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.

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