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Re-Imagine Your Marketing Capabilities with Location-Based Marketing Services

Mapsted’s location-based marketing platform provides comprehensive customer engagement facilitating unforgettable experiences between consumers and the brands and companies they love. Plus Mapsted’s innovative location-based marketing technology is hardware free.

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Revolutionary Wireless Location Technology

With 100+ patents, Mapsted’s trailblazing indoor location technology demonstrates leadership in the field, a commitment to technology innovation with unmatched accuracy, reliability and versatility. Mapsted’s indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves a one-metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware. So you won’t have to worry about hardware maintenance or installation costs.

PRECISE TARGETINGONE-METRE ACCURACY

NO BEACONS

VERTICAL ACCURACY

An Inventive Leader in Location-Based Marketing Solutions Technology

Customizable push notifications, in-app notifications and news feed updates will captivate your audience.

Lower Costs

Most consumers use smartphones and mobile devices today. These are also the only tools needed for people to receive your ads. With Mapsted, you don’t need to buy additional external hardware such as beacons.

Location-Based Targeting

Location-based marketing uses targeted location-based notifications.. Geolocation marketing initiates the process of reaching out to consumers within a certain region, making it easier to reach your target demographic.

Understand Your Customers

You can increase your consumer reach based on location-data from smartphones and tablets. Using data from geofencing and a user’s location, you can send relevant ads for your business to persuade more customers to engage with your products and services.

Higher Conversion Rates

When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase your products.

Boost Quiet Periods

You can promote deals and send relevant ads during periods with less consumer activity to entice customers to check out your products.

Increase Engagement

When you send consumers ads and notices based on their behaviour, they are more likely to engage with your app and to visit your location.

Your Business Will Benefit From These Features

Contextual Messaging

Use location-based marketing technology to send relevant discounts and offers to customers most likely to buy your products and services through your location-based marketing app.

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Target Your Audience

By gaining a deeper understanding of your customers, you can increase their engagement during every step of their buying journey.

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Proximity Marketing

When customers are nearby or actually looking at your products, you can send them highly relevant, timely offers, promotions, and notifications.

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Location-Based Advertising

Use location-based advertising to send meaningful offers to your customers when they are most likely to act on them.

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Geofencing

You can send relevant, personalized messages, promotions, and notifications to customers on the basis of their geographic location.

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Geo-Conquesting

Increase brand awareness and send highly targeted messages, ads and promotions to those visiting a competitor’s business to prompt them to visit your location too.

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Notify CRM

No matter where customers are in the building in relation to your business, you can send customized promotions and notifications, making sure they receive content they will be more likely to act on.

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Frequently Asked Questions

Location-based marketing is a type of marketing strategy using a consumer's geographic location to deliver targeted promotional messages or advertisements. It relies on the use of location data from mobile devices or other technologies to deliver marketing messages to users in a specific location, such as in a store.

A good example of location-based marketing is a retail store sending a promotional message or discount offer to a customer who is in the vicinity of their store. The message could include a special offer, such as a discount on a specific product or a coupon code that can be redeemed in-store. The goal is to entice the customer to visit the store while they are nearby and make a purchase.

There are several advantages of location-based marketing for businesses such as increased relevance, improved targeting, increased foot traffic, cost-effectiveness, and improved customer engagement.

There are several types of location-based marketing including geofencing, beacons, proximity marketing, location-based search advertising, and location-based social media marketing. Overall, the type of location-based marketing that a business chooses to use will depend on their goals, target audience, and the specific location or situation they are trying to target.

The future of location-based marketing is expected to continue to evolve and grow in the coming years. A few potential trends that could shape the future of this technology include increased use of artificial intelligence (AI), integration with other technologies, expansion into new industries, greater emphasis on privacy, and greater personalization. The future of location-based marketing is likely to be characterized by a continued focus on delivering personalized and relevant messages to customers, while also balancing privacy concerns and ethical considerations.

How It Works

Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.

Target

Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.

Create

Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising

Engage

Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM