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Re-Imagine Your Marketing Capabilities with Location-Based Marketing Services
Mapsted’s location-based marketing platform provides comprehensive customer engagement facilitating unforgettable experiences between consumers and the brands and companies they love. Plus Mapsted’s innovative location-based marketing technology is hardware free.
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Right place, right time, right audience. Unlock location-powered marketing!
An Inventive Leader in Location-Based Marketing Solutions Technology
Customizable push notifications, in-app notifications and news feed updates will captivate your audience.
Lower Costs
Most consumers use smartphones and mobile devices today. These are also the only tools needed for people to receive your ads. With Mapsted, you don’t need to buy additional external hardware such as beacons.
Location-Based Targeting
Location-based marketing uses targeted location-based notifications.. Geolocation marketing initiates the process of reaching out to consumers within a certain region, making it easier to reach your target demographic.
Understand Your Customers
You can increase your consumer reach based on location-data from smartphones and tablets. Using data from geofencing and a user’s location, you can send relevant ads for your business to persuade more customers to engage with your products and services.
Higher Conversion Rates
When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase your products.
Boost Quiet Periods
You can promote deals and send relevant ads during periods with less consumer activity to entice customers to check out your products.
Increase Engagement
When you send consumers ads and notices based on their behaviour, they are more likely to engage with your app and to visit your location.
Your Business Will Benefit From These Features
Contextual Messaging
Use location-based marketing technology to send relevant discounts and offers to customers most likely to buy your products and services through your location-based marketing app.
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Target Your Audience
By gaining a deeper understanding of your customers, you can increase their engagement during every step of their buying journey.
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Proximity Marketing
When customers are nearby or actually looking at your products, you can send them highly relevant, timely offers, promotions and notifications.
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Location-Based Advertising
Use location-based advertising to send meaningful offers to your customers when they are most likely to act on them.
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Geofencing
You can send relevant, personalized messages, promotions and notifications to customers on the basis of their geographic location.
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Geo-Conquesting
Increase brand awareness and send highly targeted messages, ads and promotions to those visiting a competitor’s business to prompt them to visit your location too.
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Notify CRM
No matter where customers are in the building in relation to your business, you can send customized promotions and notifications, making sure they receive content they will be more likely to act on.
Learn moreFrequently Asked Questions
Location-based marketing is a type of marketing strategy using a consumer's geographic location to deliver targeted promotional messages or advertisements. It relies on the use of location data from mobile devices or other technologies to deliver marketing messages to users in a specific location, such as in a store.
A good example of location-based marketing is a retail store sending a promotional message or discount offer to a customer who is in the vicinity of their store. The message could include a special offer, such as a discount on a specific product or a coupon code that can be redeemed in-store. The goal is to entice the customer to visit the store while they are nearby and make a purchase.
There are several advantages of location-based marketing for businesses such as increased relevance, improved targeting, increased foot traffic, cost-effectiveness and improved customer engagement.
There are several types of location-based marketing including geofencing, beacons, proximity marketing, location-based search advertising and location-based social media marketing. Overall, the type of location-based marketing that a business chooses to use will depend on their goals, target audience and the specific location or situation they are trying to target.
The future of location-based marketing is expected to continue to evolve and grow in the coming years. A few potential trends that could shape the future of this technology include increased use of artificial intelligence (AI), integration with other technologies, expansion into new industries, greater emphasis on privacy and greater personalization. The future of location-based marketing is likely to be characterized by a continued focus on delivering personalized and relevant messages to customers, while also balancing privacy concerns and ethical considerations.
How It Works
Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.
Target
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology. 
Create
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Engage
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Get started with Mapsted’s innovative location technology today
Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.
Check Out Our Latest Blog Posts
In a time where relevance and timing are everything, location-based marketing solutions help businesses connect with customers in meaningful, real-world moments. Here's how:
1. Reach Customers Where They Are
With location-based services marketing, brands can engage people based on their real-time location. Whether someone is near your store, inside a mall or visiting an event, targeted messages reach them when they’re most likely to act.
2. No Extra Hardware Required
Mapsted’s unique approach means there’s no need for beacons or Wi-Fi. This makes their location-based marketing platform easy to implement and cost-effective, without the hassle of hardware installation or upkeep.
3. More Personal, More Impactful
Tailor messages to specific customer behaviours using intuitive location-based marketing tools. From sending offers during low-traffic times to delivering push notifications when someone’s nearby, you can keep your outreach timely and personal.
4. Increase Conversions with Smart Targeting
Successful location-based marketing examples show that the right message at the right place leads to higher conversion rates. This is what makes location-based advertising so effective—it speaks directly to the moment your customer is in.
5. How Does Location-Based Marketing Work?
It works by using real-time data from mobile devices to send context-aware messages. Businesses can deliver highly relevant promotions to people based on where they are, helping drive foot traffic and in-the-moment purchases.
6. Backed by Results and Growing Demand
More brands are turning to trusted location-based marketing companies for their expertise and tools. The benefits of location-based marketing are clear—improved targeting, deeper engagement and measurable business growth.
7. Looking Ahead
The future of location-based strategies lies in smarter integrations, better data use and respectful personalization. Businesses that embrace this approach now are setting themselves up for stronger connections and long-term success.
Give us one hour and we'll show you how location-based marketing will transform your business.
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