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Location Analytics Tools Provide Higher-Level Accuracy

If you want to receive comprehensive insights into customer behaviour, including popular areas, traffic patterns and visit duration to help identify areas for improvement and to develop targeted marketing campaigns, then this technology needs to be part of your business.

Indoor location analytics uses real-time data to enable quick responses to visitors’ behaviour changes, to make data-driven decisions and to improve visitors’ experiences.


Set Up AI-Powered Location Analytics on Your Property

Respond in real time to what customers want in the moment and stay ahead of your competitors.

By accessing real-time customer insights, you’ll be able to anticipate what your customers want next, ensuring you’re prepared to meet their needs and offer new in-demand products or services sooner.

Increase Productivity

Mapsted’s location-based data analytics automatically explains your business data, creating an easier path to insights with more in-depth and powerful data analysis.

From the moment you login, Mapsted Analytics streamlines data collection while maximizing operational efficiency, accuracy and privacy. Location-based data analytics benefit everyone, including business owners, decision makers, IT and consumers.

Create Visual Stories at a Glance

Mapsted Analytics Dashboard – powered by advanced machine learning and AI – takes business analytics and creates easy-to-view automated charts and graphs.

Businesses can quickly build compelling visual stories best representing their data.

Augment And Strengthen Data

Mapsted Analytics is always improving, much like your business. Enrich data with automated recommendations.

The longer your business uses Mapsted Analytics and location analysis software, the more it learns how customers interact with your space, allowing our AI and machine learning algorithms to suggest smart enrichment strategies.

Examples of what location analytics software can provide include:

  • User trajectories
  • Proximity traffic
  • Foot fall heat maps
  • Path analytics
  • Average visit time
  • Number of visitors

How It Works

To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit

Mapsted Analytics

Frequently Asked Questions

Location analytics analyze and interpret location-based data to gain insights and make informed decisions. It involves collecting, managing, and analyzing data tied to specific geographical locations. This data can be derived from various sources, such as GPS devices, mobile phones, sensors, social media check-ins, and geotagged data from photos or posts.

Location intelligence software, also known as geospatial intelligence software, is a type of software application allowing users to analyze and visualize location-based data to derive actionable insights. It combines geographic data with various analytics tools and techniques providing a deeper understanding of spatial relationships, patterns, and trends.

Location intelligence is utilized by a wide range of industries and organizations, some of which include retail and e-commerce, real estate and property management, logistics and supply chain, marketing and advertising, government and public sector, utilities and energy companies, healthcare and pharmaceuticals and financial services and insurance.

A customer insight tool is a software or platform enabling businesses to gather, analyze, and interpret data about their customers to gain valuable insights into their behaviour, preferences, and needs. These tools help businesses understand their customers better, make informed decisions, and develop effective strategies to enhance customer experiences and drive growth.

Mapsted’s real time customer analytics software can help you get detailed reports about consumer behaviours and activities in a particular area to help you create effective and highly targeted advertisements.

Flexible Solutions Serving Any Industry

Indoor navigation adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get Started With Mapsted’s Innovative Location Technology Today

Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.

Do You Crave Data-Driven Decisions?

Let us show you how location-based intelligence can be your decision-making game-changer.

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