MAPSTED BLOG

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5 Reasons Why Enterprises are Shifting to Mobile First Workplace
August 09, 20225 Reasons Why Enterprises are Shifting to Mobile First Workplace

Gone are the days when employees drove to offices braving an ocean of traffic, inclement weather, and pollution. Office work is dead, some say whether or not it is true, the rise of a mobile-first workplace is no longer a myth. The revolution has begun and employee experience seems to be the focal point of…

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The Ultimate Guide to Indoor Maps for Enterprises: The Building Blocks for Smarter Spaces
August 04, 2022The Ultimate Guide to Indoor Maps for Enterprises: The Building Blocks for Smarter Spaces

When you’re working with enormous multi-company buildings or sprawling campuses, it can be difficult to manage large spaces at the best of times. The walls may have a few signs, but it’s nearly impossible for anyone to navigate their way around without stopping and asking for directions. This is where indoor maps can come in…

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What is Geo Conquesting and How Does it Work?
September 22, 2021What is Geo Conquesting and How Does it Work?

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

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What is Location-Based Analytics?
May 06, 2021What is Location-Based Analytics?

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…

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