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Contextual Messaging

Location-Based Contextual Messaging Grabs Your Audience’s Attention

Sending the right contextual content is the most effective way to engage your customers. When you send highly personalized and contextualized messages at exactly the right moment using Mapsted’s advanced location technology, your audience is sure to be more apt to act on those messages

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Cutting-Edge Wireless Location Technology

With 100+ patents, Mapsted’s trailblazing indoor location technology demonstrates leadership in the field and a commitment to technology innovation with unmatched accuracy, reliability and versatility. Our indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves a 1-5 metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware. You won’t have to worry about hardware maintenance or installation costs.


Make It Personal

Mapsted’s innovative hardware-free location technology works with our advanced audience segmentation and customer engagement platforms to help you create highly effective campaigns using advanced contextual messaging technology.

Capture A Complete View

Mapsted provides you with a complete customer profile by using a shopper's current in-store location and information about the products or brands they're in closest proximity to at that moment. Our system also provides you with background information about customers’ shopping habits and interests. Using our contextual messaging software, you can then use that profile to send your customers timely, highly personalized messages in the right place, at the right time.

Send Messages Your Customers Will Appreciate Receiving

Understanding how customers’ behaviours, interests, location, and needs can change over time is critical when it comes to delivering relevant offers, discounts and messages that personally resonate with them. You will be able to send messages customers feel have been created just for them.

People value contextual and personalized messages that go beyond just addressing them by name. Delight your customers with contextual messaging that draws upon their locations, the types of mobile devices they're using, the current weather, and the time of day.

Frequently Asked Questions

Contextual messaging is the practice of delivering personalized messages or content to users based on their specific context or situation. It involves understanding the user's current location, behaviour, preferences, or other relevant factors to deliver highly targeted and relevant messages. Some benefits include personalization, relevance and timeliness, improved engagement and conversion, enhanced customer experience, increased return on investment and data-driven insights.

Contextual communication is a way of communicating information, messages, or content in a way that takes into account the specific context of the recipient. It involves considering factors such as the recipient's current situation, preferences, behaviour, or location to deliver meaningful and relevant messages.

Contextual content is the creation and delivery of content tailored to the specific context of the recipient or the environment in which it is consumed. It involves considering factors such as the recipient's demographics, interests, location, behaviour, or the platform on which the content is being accessed to provide a more relevant and personalized experience.

A contextual approach in sending messages is the practice of considering the specific context of the recipient when crafting and delivering messages. It involves taking into account factors such as the recipient's demographics, preferences, behaviour, location, or previous interactions to create relevant, personalized and meaningful messages.

Some tips for sending great contextual messages include an understanding of your audience, segmenting your audience based on data like behaviours, leveraging data and technology like Mapsted’s location-based technology, using personalization, considering timing and frequency of messages, tailoring messages to the platform, being clear and concise, testing and optimizing messages, asking for feedback and balancing personalization with privacy.

How It Works

Mapsted gives you all the tools necessary to gather and leverage the full range of consumer historical and situational information available to deliver highly personalized contextual messaging. The end result? Increased customer engagement, increased sales and successful business outcomes!


Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.


Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising


Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Flexible Solutions Serving Any Industry

Indoor navigation adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get started with Mapsted’s innovative location technology today

Discover how retailers are using contextual messaging solutions to increase sales and attract new customers.

Context Matters in Engagement

Boost decisions with timely engagement through contextual messaging.

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