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Optimize Your Spaces
When you attract more visitors to your site, chances are high you’ll also increase your profits and that’s the goal! Mapsted’s system provides you with footfall analysis with its advanced traffic flow analytics. This helps to attract those visitors and creates a safe environment for them and your staff by using rich data and pattern visualization.
Increasing the number of visitors to your location can lead to higher profits, which is the ultimate goal! With Mapsted's advanced traffic flow analytics, our system offers footfall analysis which can help improve the layout and flow of your space. By utilizing rich data and pattern visualization, we not only create a safe environment for your staff and visitors but also enhance their overall experience.
Reduce Congestion
Using a detailed traffic flow analysis in your venue can show you where congestion and bottlenecks are a problem. The best traffic flow monitoring tool allows you to optimize the layout and flow of your property, making your venue more inviting for visitors.
Increase Safety
Keeping your visitors safe on your property is vital. Mapsted’s traffic flow analysis shows you where people spend most of their time, and how they interact with the space, allowing you to be prepared by putting safety protocols into place and allocating staff and security as needed.
Having real-time visitor numbers also allows you to respond more quickly and effectively to emergencies ensuring your staff is better equipped to handle dangerous situations.
Improve Traffic Flow
By understanding how people move through your space and analyzing foot traffic patterns, you can easily see which areas need improvement to create a venue people want to visit. Tools such as traffic simulation software allows you to do that.
How It Works
Mapsted’s traffic flow analytics suite offers a wide range of data visualization tools to help you get the most out of your property
Heat Maps
Mapsted’s sophisticated traffic modelling software includes heat maps giving you a detailed picture of movement patterns throughout your property.
A heat map is an advanced visualization tool that helps you to keep track of congestion levels over time. It determines traffic patterns so you can make changes to your property allowing for seamless traffic flow, increased safety and improved visitor experiences.
Real-Time Granular Data
Leverage rich location and behaviour-based data to understand how visitors interact with your spaces. By using real-time information, you can quickly react to any given situation to ensure visitors immediately have a better customer experience with your business.
Optimize your spaces as needed, introduce new products based on customer feedback and demand and configure booths or exhibits to ease bottlenecks and to attract people to less-visited areas.
Dwell Time
Understand where visitors spend their time in your venue. By understanding which areas keep visitors engaged most, you can optimize and drive traffic to other areas of your property to increase profits and maximize your spaces.
To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit:
Frequently Asked Questions
Foot traffic flow analysis is the study and analysis of the movement and patterns of pedestrians within a specific area, such as a retail store, shopping mall, airport, or public space. It involves collecting and analyzing data related to pedestrian behavior, movement paths, densities, and other relevant parameters to gain insights into the efficiency and effectiveness of pedestrian flow.
There are several methods commonly used to measure foot traffic flow. Some include video surveillance, infrared sensors, Wi-Fi tracking, Bluetooth tracking, people counting devices and mobile apps and geolocation data.
Foot traffic analysis is the process of collecting, analyzing, and interpreting data related to the movement and behavior of pedestrians within a specific area or space. It involves studying patterns, volumes, and characteristics of pedestrian flow to gain insights and make informed decisions regarding space design, operational efficiency, and customer experience.
Retailers can leverage various technologies to increase foot traffic and enhance the overall shopping experience. Some of these include mobile marketing, social media engagement, location-based services such as using a traffic flow analyzer or traffic simulation tool, smart signage and digital displays, data analytics and personalization.
Foot traffic flow analysis is important for several reasons including optimal space planning, customer experience enhancement, conversion rate optimization, staffing and resource allocation, marketing and promotions and business performance evaluation
Flexible Solutions Serving Any Industry
Indoor navigation adds tremendous value to many different industries including (but not limited to):
Higher Education
Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.
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Mall Retail
Keep shoppers in the “know” with the latest news, events, and deals happening around them.
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Trade Shows & Exhibitions
Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.
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Big Box Retail
Let shoppers know where they can find deals, send messages about events and latest product news.
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Hospitals & Healthcare
Personalize and send relevant notifications to patients, visitors and staff.
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Transportation Hubs
Share live travel updates with passengers along their journey, ensuring they’re up-to-date.
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Resorts & Parks
Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.
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Museums & Art Galleries
Send personalized welcome messages and upsell related products in your gift shop.
Learn moreGet Started With Mapsted’s Innovative Location Technology Today
Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.
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Learn how you can improve flow, reduce congestion and increase safety with our location tech.
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