Mapsted vs. RFID: A Comparative Analysis of Asset Tracking Tags

June 30, 2023

IoT Solutions

For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons. Businesses eagerly invested in RFID asset tracking systems because, at that time, there were few alternatives that could match the reliability offered by RFID.

Consider hospitals, for instance. By monitoring emergency equipment, the efficiency peaks during critical hours. Real-time asset tracking allows staff members to quickly locate assets and retrieve them on short notice. This is one of many ways to supercharge patient care. Similarly, in office environments, asset management software can account for all assets, reducing the risk of inventory loss and streamlining operations. Can you imagine doing the same on spreadsheets? 

Moreover, tracking asset usage patterns opens a whole new dimension for decision-makers who rely on insights and metrics. By analyzing data on asset utilization, they can schedule preventive maintenance to extend the lifespan of assets, thereby maximizing their value and reducing repair costs. From maintaining organizational efficiency to preventing losses, asset tracking offers numerous benefits across various industries.

However, at the heart of any tracking system lies one crucial element – data, particularly location data. It helps answer a fundamental question: “Where is my asset?” Therefore, in this blog, we will pit RFID (Radio-Frequency Identification) with Mapsted Tags to emphasiZe the contrast between the two asset tracking technologies.

book a free demo
book a free demo

So, What Exactly Is RFID Asset Tracking?

Well, Radio Frequency Identification, commonly known as RFID, emerged as a top contender following the explosive growth of the Internet of Things (IoT) market. From airports and retail centers to hospitals, various sectors embraced RFID tags to monitor and manage assets. 

The past two decades witnessed a remarkable surge in the asset tracking market and it is projected to reach a staggering $72.4 billion by 2028.

The past two decades witnessed a remarkable surge in the asset tracking market and it is projected to reach a staggering $72.4 billion by 2028.

With those figures in mind, RFID is no doubt a great option for organizations that need to track assets critical to their revenue within their premises.

In operation, an RFID tag attached to an asset can store vital data such as the asset’s ID, location, condition and inventory count. In an RFID asset management solution, these tags transmit the asset data as pulsing radio waves to a tracking software. This enables asset visibility, empowering users to take appropriate actions depending on what they want to do with it.

RFID technology deserves credit for propelling asset-heavy industries into full-auto mode, rendering traditional spreadsheet tracking and management somewhat obsolete. Over the years organizations have harnessed the power of RFID to track numerous assets with minimal human intervention and they’ve been largely successful.

Let’s consider the “Just Walk Out” campaign launched by Amazon in 2020. When the world was reeling under the pandemic curbs.

Let’s consider the “Just Walk Out” campaign launched by Amazon in 2020. When the world was reeling under the pandemic curbs.

Amazon shoppers could simply load up their carts and walk away without waiting in checkout queues. This sensational shopping experience became possible thanks to RFID technology. All shoppers needed to do was load cash into their Amazon accounts and receive receipts for their purchased items.

Similarly, global fashion retailer Zara utilized RFID to track inventory and combat the rampant issue of counterfeiting in the apparel industry. Today, the brand is replenishing its inventory before store shelves run empty and customers are loving it.

Similarly, global fashion retailer Zara utilized RFID to track inventory and combat the rampant issue of counterfeiting in the apparel industry. Today, the brand is replenishing its inventory before store shelves run empty and customers are loving it.

Even in the healthcare sector, RFID plays a pivotal role. BJC Healthcare, a renowned hospital chain in the US, uses RFID to track surgical tools, medicinal supplies and the validity of stocked medicines. In a synergetic side-effect, the same technology also tracks patients and their medical records, enhancing operational efficiency and patient care in one fell swoop.

These examples clearly illustrate the widespread adoption of RFID across various industries. However, the question that arises is whether RFID is the holy grail of future asset tracking. The answer is a resounding no! While RFID has shown merits, it also comes with a set of drawbacks.

Why RFID Might Not Be the Optimal Choice for Asset Tracking

Short Range 

In terms of performance, the transmission range of radio frequency signals typically spans from 2 to 20 feet, depending on the signal frequency. Consequently, unless you’re tracking assets within the same floor or vicinity, RFID may not be the most suitable method for monitoring moving assets that span across multiple buildings. It’s important to consider the limitations of the transmission range when evaluating the effectiveness of RFID in larger-scale tracking scenarios.

Limited Storage

If you intend to store data directly on RFID tags, they will require passive power to retain the data in the absence of active power. However, mounting battery packs to RFID nodes is not only impractical but also cost-prohibitive. Therefore, the storage capacity of RFID tags is limited, which can restrict the amount and complexity of data that can be stored on each tag.

Reader Dependency 

Due to the limited range of RFID, an asset tracking system using this technology will require an equal number of scanners or readers strategically placed across the floor or area to read the tag data. This means you need to invest in an adequate number of readers to ensure comprehensive coverage, which can increase the overall cost and complexity of the tracking system.

Lack of Sensors 

Passive RFID tags lack the ability to work in conjunction with sensors. Sensors typically require an active power supply and storage capacity to function effectively, which passive RFID tags do not possess. Consequently, RFID loses its edge where aggressive real-time sensing or continuous monitoring of asset conditions are a priority.

Discover the Ultimate Asset Tracking Solution: No RFID Required!

Mapsted is the present and the future of asset tracking innovation. Paving a fresh path with our groundbreaking innovation – Mapsted Tag. This is the talk of the industry right now and for good reason. It offers a fresh approach to asset monitoring within your facilities, requiring 10x less hardware compared to RFID. Yes, you heard it right! Our technology is eons ahead of RFID, providing off-the-chart efficiency with significantly fewer anchor hardware components.

But that’s not all. Mapsted Tag takes asset tracking to a whole new level by offering sleeker and more durable asset tags compared to any existing tracking hardware on the market. Our tags are not only built to last, but they are also packed with cutting-edge features, so you can do more with less. It’s a change maker that allows you to streamline your operations while enjoying enhanced performance and reliability.

In a fast-evolving market where needs are constantly evolving, Mapsted has taken the lead by revolutionizing asset tracking. With Mapsted Tag, you can embrace the future of asset monitoring, leaving outdated methods like RFID UWB and BLE behind. 

Today you have the opportunity to experience the innovation and efficiency that Mapsted brings to the table and discover a superior way to track and manage your assets within your facilities. So say yes to Mapsted Tag!

What Exactly Is Mapsted Going After With Tags?

Mapsted Tags can address the challenges faced by those who have already explored RFID. Our tags are the clear winner in the asset tracking arena, boasting a range of exceptional features designed to shake up your tracking experience.

  • First and foremost, our tags come equipped with a long-lasting rechargeable battery. Unlike other technologies on the market, our tags offer the longest replacement cycle, with a battery swap required only once every five years. It’s as easy as changing your clock’s battery. Simply connect the tag to a USB charger and within hours, it’ll be ready for continuous use. No more frequent battery changes or downtime to worry about.
  • Security is a top priority with Mapsted Tags. While RFID tags can be prone to tampering, our tags have advanced tamperproofing capabilities. Whenever a tag is detached from an asset, an automatic notification is immediately sent to the asset management software. This feature not only applies to physical assets but also to human assets. If a tag is removed from the skin or forcibly taken off, reminders are automatically sent to the monitoring team. You can have peace of mind knowing that any tampering attempts will be promptly detected and addressed.
  • In addition to their advanced functionality, Mapsted Tags are incredibly lightweight. Weighing only about 100g each, these tags are truly feather-light. This makes them perfect for pairing with smaller assets without compromising on accuracy. You can rely on Mapsted Tags to provide exceptional tracking precision while seamlessly integrating into your existing asset management processes.

Your Perfect End-to-End Asset Tracking Solution

Mapsted Tags offer a modern, reliable and efficient solution that outshines RFID and other alternatives.

Know Your Assets in Real Time

With Mapsted Tags, you’ll receive live updates directly to your monitoring software, providing you with real-time visibility of your assets. Never again will you have to wonder about their whereabouts. Our tags ensure accurate and timely reporting of asset status, giving you peace of mind and confidence in your asset management.

No More Misplaced or Lost Assets

Our tags stay by your assets’ side, ensuring that they are always accounted for. We maximize asset visibility by integrating with customized floor maps, allowing you to easily track and locate each asset. With the power of IoT, you can even automate the monitoring process, eliminating the need for constant human intervention. And that’s not all – our detailed reports provide a complete asset history, presented in an easy-to-follow timeline.

Seize Control with Location Data

The location data provided by our Mapsted Tags opens up a world of possibilities. You’ll have complete control over every asset on the floor, even remotely programming their functions. This level of automation empowers you to make strategic decisions anytime and anywhere.

Boost Your Confidence in Asset Management with Mapsted Tags

In a multifaceted world of business, location-powered solutions are the driving force behind achieving goals and staying ahead of the competition. If you’re looking for constant asset visibility to boost efficiency, enhance safety and future proof your business, it’s time to move beyond outdated technologies like RFID, UWB or BLE. Instead, embrace the forward-focused innovation of Mapsted Tags – the ultimate solution for 360-degree asset management.

Mapsted is the force moving the location-based market with its patented technology. Whether it’s indoor navigation, targeted marketing or location-powered analytics, Mapsted is at the forefront of accelerating innovation across various sectors, including manufacturing, stadiums, hospitals and retail. With Mapsted Tags, you can unlock the true potential of location-based solutions and drive success in your business. 


Don’t miss out on the opportunity to be part of our innovation! Reach out to us today and together, we’ll unlock the positive change your business deserves.

And if you found this read helpful, we have more resources to fuel your knowledge. Check out our comprehensive guide on The Future of Asset Tracking: Emerging Technologies and Innovations to Watch. We delve deep into the technologies that will shape tomorrow’s innovations, ensuring you stay informed and ahead of the curve.
Additionally, we have an enlightening video on Mapsted’s location technology for hospitals and healthcare. This video will provide valuable insights into how our technology works and how it can make healthcare more efficient.

Frequently Asked Questions

Q1. What is RFID asset tracking?

Ans. RFID asset tracking is a technology that uses Radio Frequency Identification tags to monitor and manage assets by storing vital data such as ID, location, condition, and inventory count.

Q2. Why might RFID not be the optimal choice for asset tracking?

Ans. RFID has limitations such as short transmission range, limited storage capacity on tags, dependence on multiple readers, and the inability to work with sensors for real-time monitoring of asset conditions.

Q3. What is Mapsted going after with their tags?

Ans. Mapsted Tags aim to address the limitations of RFID by offering features like a long-lasting rechargeable battery, advanced tamper proofing capabilities, and lightweight design for accurate tracking of assets.

Q4. How does Mapsted Tags provide an end-to-end asset tracking solution?

Ans. Mapsted Tags provide real-time visibility of assets, prevent misplaced or lost assets, and empower users with location data to make strategic decisions. They offer accurate reporting, integration with floor maps, and automation for efficient asset management.

Q5. Why should businesses choose Mapsted Tags over RFID or other alternatives?

Ans. Mapsted Tags offer modern, reliable and efficient asset tracking solutions with features like live updates, asset visibility and control, detailed reporting and location-powered automation. They surpass the limitations of RFID and other technologies, enhancing efficiency, safety and competitiveness.

Futurize Your Facility With Advanced Location Technology – Fill Out This Form Today for a Free Mapsted Demo!

First Name

Last Name

Work Email

Company Name

Phone No.

Want Constant Asset Visibility?

Try Mapsted Tags. Durable, Easy-to-use tech with fewer anchors for RT location tracking of assets.

Book My Demo!
Copyright © 2014-2024 Mapsted Corp. All rights reserved.