When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate…

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Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

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Have you ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

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You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show…

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