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Smartphones and mobile devices have become somewhat obligatory for consumers, they are also the only tool needed for consumers to receive your ads. There is no need to buy additional external hardware such as beacons.
The number one tool to location-based marketing is the use of a target location. Using geolocation marketing will initiate the process of reaching out to consumers within a certain region. This makes this easier to market to your target demographic.
Based on location-data from smartphones, businesses can use this advantage to increase consumer reach. Marketing relevant ads of your business will persuade more customers through geofencing and a user’s location.
When customers receive ads that are tailored to their exact wants and needs, they do not feel spammed or annoyed, increasing their chances of purchasing your products.
Promotional deals or relevant ads can still thrive online since it can continue to reach out to consumers with smartphones.
As consumers receive your ads they will be more likely to engage with your app.
Mapsted’s Location Based Marketing allows companies to run highly targeted advertising campaigns based on the location of the target audiences. This makes the advertisement relevant to the customer as they can easily access the services presented to them.
Location based marketing has various types of technologies to work with. Mapsted uses advanced geofencing tools to target audiences in a particular area and run advertisements.
Location based marketing can help you run highly targeted advertisements to customers based on their location. This enables you to send information about products and services that are easily accessible to them, hence making it much relevant. This encourages the customer to take action and increases engagement.
Location based marketing is growing popular in variou industries. This is the future of digital marketing with much more accuracy as the technology develops further. Personalised advertisements are much more efficient than the previous traditional methods.
Mapsted gives businesses the tools to generate successful outcomes by gathering and leveraging the full range of consumer historical and situational information that’s available, to deliver highly personalized contextual messaging
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using
Mapsted Location Marketing technology
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.