Trade Shows & Exhibitions

“2,000 people is not a lot of people in event terms. But 45 minutes in line? That can’t happen anymore.” We recently observed at massive events like Dreamforce, thousands of attendees are processed in minutes thanks to facial recognition. Yet, at smaller events, attendees are often stuck in 45-minute queues just to get a badge. […]

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(Without Boring Them to Death or Losing Them in a Crowd) Let’s Start with the Obvious: No One Likes Boring Events People aren’t showing up to your trade show or corporate summit because they love plastic badges, lukewarm coffee or awkward small talk with strangers from procurement. They’re showing up because they hope something in […]

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Exhibitions used to be measured by one thing—attendance. If the halls were full, the event was called a success. But in 2025, that’s no longer enough. Today’s organizers want proof of value. They want to see who came, where they went, what they engaged with and how long they stayed. And they expect that level […]

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An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

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