Win Customers With Geo-Conquesting Software

Geo-conquesting is a location-based marketing strategy that involves targeting potential customers in close proximity to a competitor's physical location. It utilizes geofencing technology to establish virtual boundaries around the competitor's premises and delivers targeted advertising or promotional messages to individuals within that area.

Geo-conquesting works by utilizing geofencing technology to establish virtual boundaries around a specific geographic area, typically the physical location of a competitor's business. A geofence is created using technology to define a virtual perimeter around the desired location. This perimeter can be as small as a specific building or as large as an entire neighborhood, depending on the targeting goals.

Geo-conquesting and geo-targeting are two distinct location-based marketing strategies, although they are related and often used together. The primary focus of geo-conquesting is to capture customers who are in the vicinity of a competitor and convince them to choose the implementing business over the competition. Geo-targeting focuses on reaching users in specific geographic areas, regardless of whether there is direct competition nearby. It aims to deliver messages to a defined target audience based on their location.

Geo-conquesting offers several advantages for businesses that implement this location-based marketing strategy. Some of these include targeting competitors’ customers, increased foot traffic, competitive advantage, contextual relevance, precision targeting, analytics and insights and brand awareness.

There are two competing coffee shops located in the same neighbourhood, Shop A and Shop B. Shop A wants to attract customers who usually visit Shop B by leveraging geo-conquesting. So, they decide to implement a geo-conquesting campaign using targeted mobile advertising. Shop A strategically uses geo-conquesting to attract customers who are already near Shop B. By delivering targeted messages and appealing offers to these potential customers, Shop A aims to entice them to their own coffee shop and potentially build long-term customer relationships.