Mapsted Brand Guidelines

Logo

The multicolour logo is our primary logo colourway. It should be used on white and light backgrounds. The white version of the logo can be used on black or dark backgrounds.

If the logo is to be displayed at a small size, and the “...Leading the World Indoors” tagline is not readable, use the logo without it.

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Icon

The “Mapsted” wordmark cannot be used without the “M” icon. The “M” icon can be used without the wordmark, as shown below.

The multi-gradient icon (far left), is our primary icon colourway. The black icon should be used on light backgrounds. The white icon should be used on dark backgrounds.

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Exclusion Zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram)

Our Colours

The “M” in the Mapsted logo is comprised of multiple gradient colours, and wordmark is always displayed in black. The primary brand colours are supported by neutral black and white.

#57c9e7
R87 G201 B231
C57 M0 Y7 K0#0a486d
R10 G72 B109
C99 M72 Y35 K20

#106439
R16 G100 B57
C88 M35 Y93 K29#35b771
R53 G183 B113
C74 M0 Y76 K0

#76c043
R118 G192 B67
C58 M0 Y99 K0#154721
R21 G71 B33
C85 M44 Y98 K50

#4e461b
R78 G70 B27
C57 M55 Y98 K48#f05023
R240 G80 B35
C0 M84 Y98 K0

#ed1046
R237 G16 B70
C1 M100 Y70 K0#f1678f
R141 G103 B143
C0 M75 Y19 K0

#ffffff
R255 G255 B255
C0 M0 Y0 K0

#222222
R34 G34 B34
C72 M65 Y65 K72

Logo Misuse

It is important that the appearance of the logo remains consistent. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document.

NoDo not manipulate the position or size of the icon and typeface

NoDo not change the typeface and icon

NoDo not rotate the logo

NoDo not change logo colour outside of the Mapsted colours

NoDo not display the logo in two different colours

NoDo not distort the logo in any way

NoDo not outline the logo

Exclusion Zone

Logo should never be smaller than 80 px in digital or 25 mm in print. Icon should never be smaller than 21 px in digital or 6 mm in print.

80 px / 25 mm

21 px / 6 mm

Typography

The Mapsted wordmark uses Servetica Medium. Do not use any other font or font weight for the logo.
Our brand font is Rubik. We use Rubik Bold for headlines, and Regular for body text.