Deep Data-driven Insights
Mapsted Analytics allows you to use pattern visualization to understand the relationships between traffic flows, analyze historical trajectory patterns, and take advantage of density maps to make business decisions that make sense for you and your business.
- Allocate more staff at specific hours in areas of your venue
- Introduce new product displays in heavily-trafficked areas
- Be prepared by optimizing your space to handle an increased number of visitors during holidays
Understand Traffic Flow Relationships
Use data visualization patterns to gain a deeper understanding of the relationships between multiple traffic flow trajectories throughout your property.
Knowing how, when, and for how long your customers and visitors interact with your space can help you put resources behind the right decisions for your business.
Save costs, improve efficiency, and increase profit with Mapsted’s advanced pattern visualization software.
Analyze Historical Trajectory Patterns
In-depth pattern visualization allows you to analyze pedestrian trajectory patterns over time across various areas of your property.
You will clearly be able to see common patterns and identify areas that require more resources, or optimizations.
This type of pattern analysis will also show you outliers, allowing you to investigate further and take advantage of hidden opportunities in your business that may not otherwise be apparent.
Take Advantage Of Density Maps
Understand which areas of your property draw the most traffic and make decisions based on real-world rich data that is specific to your business.
Use this data to optimize schedules, resources and improve the layout in your facility. Are there underutilized areas in your venue that could be put to better use to draw more visitors?
Take advantage of density maps to ensure you maximize your space for the best results for your business.
How It Works
To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit
Mapsted Analytics
Frequently Asked Questions
Pattern visualization gives forms to the data collected in a way that is meaningful and easy to understand.
Data visualization can help marketers understand analytics and other information that can be used to make important decisions in marketing.
There are various characteristics of data visualization. One of the basic ones is that it's scalable, visually appealing, easily understandable and very beneficial to make important business decisions.
Flexible solutions to serve any industry
Location-based marketing can add tremendous value to many different industries including (not limited to):
Higher Education
Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.
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Mall Retail
Keep shoppers in the “know” with the latest news, events, and deals happening around them.
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Trade Shows & Exhibitions
Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.
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Big Box Retail
Keep shoppers in the “know” with the latest news, events, and deals happening around them.
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Hospitals & Healthcare
Personalize relevant notifications to patients, visitors, and staff,
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Transportation Hubs
Share live travel updates with passengers along their journey, ensuring they’re up-to-date.
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Resorts & Parks
Upsell in-house specials or excursions, ensure guests know about all of the events that are taking place around your park or resort.
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Museums & Art Galleries
Send personalized welcome messages and upsell related products in your gift shop.
Learn moreGet started with Mapsted’s innovative location technology today
Discover how retailers are using personalized location technology solutions to increase sales and attract new customers.
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