Win Customers With Geo-Conquesting

Geo-conquesting is a location-based marketing strategy that involves targeting potential customers in close proximity to a competitor's physical location. It utilizes geofencing technology to establish virtual boundaries around the competitor's premises and delivers targeted advertising or promotional messages to individuals within that area.

Geo-conquesting works by utilizing geofencing technology to establish virtual boundaries around a specific geographic area, typically the physical location of a competitor's business. A geofence is created using technology to define a virtual perimeter around the desired location. This perimeter can be as small as a specific building or as large as an entire neighborhood, depending on the targeting goals.

Geo-conquesting and geo-targeting are two distinct location-based marketing strategies, although they are related and often used together. The primary focus of geo-conquesting is to capture customers who are in the vicinity of a competitor and convince them to choose the implementing business over the competition. Geo-targeting focuses on reaching users in specific geographic areas, regardless of whether there is direct competition nearby. It aims to deliver messages to a defined target audience based on their location.

Geo-conquesting offers several advantages for businesses that implement this location-based marketing strategy. Some of these include targeting competitors’ customers, increased foot traffic, competitive advantage, contextual relevance, precision targeting, analytics and insights and brand awareness.

There are two competing coffee shops located in the same neighbourhood, Shop A and Shop B. Shop A wants to attract customers who usually visit Shop B by leveraging geo-conquesting. So, they decide to implement a geo-conquesting campaign using targeted mobile advertising. Shop A strategically uses geo-conquesting to attract customers who are already near Shop B. By delivering targeted messages and appealing offers to these potential customers, Shop A aims to entice them to their own coffee shop and potentially build long-term customer relationships.

Geo-conquesting mobile marketing enables businesses to reach high-intent customers with real-time, location-based ads. This results in increased foot traffic, improved conversions and better engagement with potential buyers.

Yes, Mapsted’s geo-conquesting platform is a hardware-free solution that does not rely on beacons, Wi-Fi or GPS. It ensures seamless, accurate targeting without additional infrastructure costs.

Geo-conquesting location technology allows businesses to refine their geotargeting marketing platform by targeting customers at competitor locations and providing personalized, location-based offers.

Absolutely! Geo-conquesting is widely used in retail, hospitality, restaurants, healthcare, automotive and event marketing to attract competitor customers and enhance brand visibility.

Unlike other solutions that rely on external hardware, Mapsted’s geo-conquesting platform provides:

• Highly accurate location tracking without beacons or GPS
• Advanced segmentation and personalization for precise targeting
• Real-time insights and analytics to measure campaign effectiveness

Mobile geo-conquesting is a location-based marketing strategy that uses mobile devices to target potential customers near a competitor’s location, delivering personalized ads and promotions in real time to drive foot traffic and conversions.