Technology Trends

In today’s business environment, customer insights are no longer just a competitive advantage—they’re a necessity for growth and retention. The indoor location technology market is set to grow from $11.9 billion in 2024 to $31.4 billion by 2029. Businesses leveraging these insights are enhancing personalized services and delivering real-time information to their customers, staying ahead […]

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Data is powerful. With all businesses leaning heavily on digital operations in one way or another – gathering and analyzing digital data has never been more crucial. To answer the core topic – “What is Datafication Technology?”, let’s dive into the details of it. Although the term “datafication” was coined back in 2013, it’s only […]

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If you have ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location, this is due to a sales strategy known as geographic market segmentation.  The modern era has connected businesses to every corner of the world, including markets previous generations may […]

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Whether inside a large building or on a sprawling campus with multiple buildings spread across hectares, more businesses and organizations are ditching traditional maps in favour of digital wayfinding technology solutions to make navigating physical spaces easier. With just a few taps, users can easily know where they are, where they want to go and […]

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