Trade Shows & Exhibitions

The exhibition floor is nowadays a data-rich environment. In 2026, attendees expect seamless digital guidance and exhibitors demand concrete proof of ROI. For organizers, keeping pace with new event planning technology trends is the only way to deliver on these expectations. This guide outlines the top 7 innovations defining the landscape. We focus on how […]

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For a long time, the event industry believed that better content would attract bigger crowds. More speakers, bigger stages and longer agendas were the focus. But things have changed. People are still going to events and in-person attendance is rising again. However, the reasons have changed. Content is still important, but it’s not the main […]

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“2,000 people is not a lot of people in event terms. But 45 minutes in line? That can’t happen anymore.” We recently observed at massive events like Dreamforce, thousands of attendees are processed in minutes thanks to facial recognition. Yet, at smaller events, attendees are often stuck in 45-minute queues just to get a badge. […]

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(Without Boring Them to Death or Losing Them in a Crowd) Let’s Start with the Obvious: No One Likes Boring Events People aren’t showing up to your trade show or corporate summit because they love plastic badges, lukewarm coffee or awkward small talk with strangers from procurement. They’re showing up because they hope something in […]

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