Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

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A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

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The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog,…

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In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

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