Foot traffic isn’t enough anymore. You might have great products and friendly staff, but if you’re not engaging people before and during their visit, you’re already losing sales. And this isn’t just about slapping a discount on your window. Retail Proximity marketing solutions let you talk to customers at the right place and the right […]

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Customer engagement is what holds the key to the success of the business. How to engage customers in retail? Given that consumer behaviours and expectations are constantly changing today, this question has become more important. The current retail industry is full of innovative retail customer engagement examples, from immersive in-store experiences to sustainable fashion.  Overview […]

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Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

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Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

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