Audience Segmentation

Powerful audience segmentation tools for deep customer insights

Gain a deeper understanding of your target audience, and increase customer engagement along every step of the buying journey, using Mapsted’s highly accurate audience segmentation marketing platform

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Superior Accuracy, No Hardware Needed

Mapsted’s location marketing technology provides sub 1 meter accuracy, 200x more accurate than traditional GPS and Cellular based services.

PRECISE TARGETING
NO BEACONS
VERTICAL ACCURACY

Accurate Audience Segmentation Software

Mapsted’s powerful audience segmentation platform uses real-time high-quality granular location data, allowing you to build detailed user personas and divide users into highly targeted market segments.

This gives you the deep insights you need to market to your potential customers along every step of the buying journey, based on:

  • Location and travel patterns
  • Online and offline behavior
  • Demographics
  • Interests and habits

Data-driven Personalization

Personalization is a key component of effective marketing. Consumers are more likely to buy your product when the experience is tailored to their preferences.

Use detailed location-based customer data to identify custom segments within your target audience to develop hyper-personalized marketing strategies that your customers will respond to.

  • Increase your customer base
  • Produce higher response rates
  • Increase engagement
  • Improve customer experience and relationships

Online and Offline Integration

There is often a gap in the level of personalization and customer experience brands can offer in-store versus online. Customers are looking for a tailored buying experience, no matter where they choose to do their shopping.

Having detailed insight into your target audience segmentation gives you the ability to target customers when they are nearby or at a relevant point in their decision-making process. This works to increase customer engagement and drive more traffic to your location.

Combine rich online and offline location data to:

  • Engage potential customers with geo-conquesting
  • Customize messages to finely-targeted niche audiences
  • Send relevant location-based offers and promotions

Flexible solutions to serve any industry

Location-based marketing can add tremendous value to many different industries including (not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Banking

Send highly relevant and targeted offers to nearby customers.

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Hospitals & Healthcare

Personalize relevant notifications to patients, visitors, and staff,

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all of the events that are taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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How it works

Mapsted gives businesses the tools to generate successful outcomes by gathering and leveraging the full range of consumer historical and situational information that’s available, to deliver highly personalized contextual messaging

Target

Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using
Mapsted Location Marketing technology

Create

Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising

Engage

Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Get started with Mapsted’s innovative location technology today

Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.

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