MAPSTED BLOG

The Future of the Retail StoreThe Future of the Retail StoreAugust 17, 2021

What Brick and Mortar Retail Stores will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

What universities will look like when students return to campus this fallWhat universities will look like when students return to campus this fallAugust 16, 2021

Lessons from the last academic year will help guide the fall semester COVID-19, the disease caused by the novel coronavirus, hit university campuses in spring 2020, forcing schools into intervention mode. The pandemic prompted many universities to send students home and shift classes online. More than a year into the pandemic and with the fall…

Canadian Malls Need to be Revolutionized after the PandemicCanadian Malls Need to be Revolutionized after the PandemicAugust 12, 2021

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating malls is the way of the future According to the report The future of the mall: Building a new kind of…

Return to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusReturn to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusAugust 06, 2021

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Top 7 tips for keeping travellers safe during COVID-19Top 7 tips for keeping travellers safe during COVID-19August 05, 2021

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

8 Applicable Industries for Indoor Location Tracking Technology8 Applicable Industries for Indoor Location Tracking TechnologyJuly 30, 2021

There are various indoor location tracking services that have been introduced to the world in the past year. These technologies have created a lot of change in the way a lot of important tasks are being carried out in various organizations. Location-based services have played a huge part in changing the world. The digital era…

How to use Location Based Solutions to Boost Business Post-CovidHow to use Location Based Solutions to Boost Business Post-CovidJune 22, 2021

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search how to continue their operations remotely, thanks to the internet.…

The Indoor Map: How to Create Your OwnThe Indoor Map: How to Create Your OwnJune 14, 2021

How do Indoor Maps Work? Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue as well as indoor map navigation. For places that offer an indoor map application, visitors can easily download the application or open…

How to Persuade Customers with Data-Driven StorytellingHow to Persuade Customers with Data-Driven StorytellingJune 01, 2021

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker, or influence a group of company executives, one of the most powerful tools you can use is data. There have been many studies that show how executives and managers use data in their decision-making process, for example: …

Data Visualization for MallsData Visualization for MallsMay 27, 2021

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

The 3 Essentials of Location-Based AnalyticsThe 3 Essentials of Location-Based AnalyticsMay 21, 2021

Mapsted’s location-based analytics combines geographic data from assets with data on an organization’s operations and customers to discover powerful answers to any business challenge and share those insights with the rest of the organization.  Location-based analytics enables businesses to build complete information and analyses for reaching new customers, markets, and labels of success by bringing…

What is Location-Based Analytics?What is Location-Based Analytics?May 06, 2021

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…

The Perks of Using Geotargeting TechnologyThe Perks of Using Geotargeting TechnologyApril 19, 2021

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your…

What is Geofencing?What is Geofencing?March 31, 2021

If you’ve ever wondered what does “geofencing” mean, it is best explained through a real-world example. You’ve come out of Mercedes Benz with a brand new car and can’t wait to drive. It’s a luxury car, and you intend to enjoy every moment of owning one…. until it’s time to park. Leaving the car means worryingly…

What is Geographic Segmentation?What is Geographic Segmentation?March 23, 2021

Have you ever searched for service on the internet and been instantly provided with 3 different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

What is Proximity Marketing?What is Proximity Marketing?March 18, 2021

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past 2 years, we have seen a many brands ranging from malls to…

RFID Positioning ExplainedRFID Positioning ExplainedFebruary 26, 2021

Radio Frequency IDentification (RFID) is widely used for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking on the supply chain. This technology plays a key role in pervasive networks and services. Data can be stored and remotely retrieved on RFID tags enabling real-time identification of devices and…

What is Location Based Marketing and Why you Need it TodayWhat is Location Based Marketing and Why you Need it TodayFebruary 22, 2021

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be…

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