MAPSTED BLOG

Today, data has become the most valuable currency because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes, a simple request is sufficient for people to give up their data, while other times it takes more […]

Location Fingerprinting – Pros, Cons and Alternatives What factors would you consider when choosing an indoor fingerprinting positioning system provider? If you want to integrate a dynamic floor plan with a blue dot navigation provider, you need to ensure accuracy, scalability and flexibility. Technology has evolved over the years and some have proven to be […]

Nearly all businesses today collect data, but the real problem is processing that data in a way that makes day-to-day operations better. One of the most overlooked yet powerful metrics is dwell time — how long people or vehicles occupy a place. Across sectors, whether retail, office, logistics or security, it is important to understand how dwell […]

There are so many benefits of upgrading technology in the workplace. Using assistive technology in workplace can support employees with disabilities to achieve their full potential. One of the most important things to employees is knowing they are doing their best. Giving them the technological tools to succeed is paramount. Using AT is a new […]

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas and […]

Location marketing has come a long way from being exclusive to big malls and community buildings. It has become an effective solution on how to increase grocery store sales. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying […]

Real-time asset reporting is changing the game for how businesses track and manage their valuable resources. In this overview, we’ll look at what real-time asset reporting for businesses actually is, why it matters so much in today’s fast-paced world and how recent technologies—like IoT sensors, cloud platforms and solutions from providers like Mapsted—are pushing its […]

The world has undergone continuous and sweeping innovation in this advanced era, making tasks much simpler and more convenient. Digital applications, including wayfinding in airports, have become increasingly popular and significant since the world shifted its focus to mobile and computer screens. Now, it’s easy to shop, book tickets for a getaway or search for […]

Artificial intelligence and location intelligence have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based intelligence technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements […]

What would you see if you dedicated one day to watching each shopper who enters your retail space? Would they look flustered and confused or focused and confident? There is a high chance that your in-store wayfinding navigation strategies will determine your answer. To navigate large spaces efficiently, in-store navigation technology integrates seamlessly with a […]

Making workplaces safe isn’t all about installing cameras or hiring more guards. The challenge, as always, is to avert incidents before they occur and respond instantly when they do. This is where IoT visitor management systems (VMS) come into play. Conventional visitor management systems do a good job of recording the entries/exits of visitors, but they often lack […]

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.