MAPSTED BLOG
Tuesday, October 13, 2026
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Most retail teams already have traffic numbers. Door counts, till receipts, queue times, a dashboard somebody opens on Monday. What they usually cannot answer is the next question down: which part of the store did that visit actually touch, in what order, and for how long. That answer does not come from a counter at […]
A visitor crosses a car park, pushes through a revolving door, and walks into a mall. For the first half of that walk their phone knows where they are. For the second half it guesses. Indoor navigation solutions exist to close that gap, and the hardest part of the work is neither the outdoor half […]
Most articles about retail store mapping software describe a drawing tool. You open a canvas, drag in shelves, print a planogram, and the store gets built to match. That part is solved, and it has been for years. The part that still loses money is what happens after the fixtures land. A plan says where […]
Most in-store marketing advice is a list of tactics with no measurement attached. This is the version with the measurement: what each category of in-store marketing solution does, what it needs from your store to work, and how you tell whether it earned its budget. Physical retail is not in decline. In the second quarter […]
A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.
In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.
A cost breakdown for hospital digital wayfinding: what you buy, what the hardware choice changes, what recurs every year, and how to turn a range into a quote.
Time is precious, yet countless hours are wasted navigating complex city landscapes, managing inefficiencies or waiting in long queues. With the advent of IoT in smart cities in 2026, the public and private sectors are finding innovative ways to help people reclaim their time. From streamlining outdoor navigation to revolutionizing indoor environments, IoT is transforming […]
The retail segment is constantly changing and new trends in the retail industry can impact how businesses make decisions. For instance, the rise of e-commerce, the growing importance of environmental sustainability and the popularity of buy online pick up in-store (BOPIS) options are all factors that businesses must consider when making decisions about their store […]
Within the next year, it’s predicted that there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. Geotargeting technology is changing how businesses connect with their ideal audience. By using advanced tools like […]
With the cultural sector continuously evolving, museums are using data to understand visitors in addition to attracting and retaining audiences like never before. As a result, museums use AI, electronic tracking and innovative solutions like Mapsted’s Interactive Maps and Location Analytics Technology to learn about visitor demographics, preferences and behaviours. Also, data-driven findings optimize exhibit […]
Hosptial Design Trends: The Pavilion at Penn Medicine, Philadelphia, USA
If you have ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location, this is due to a sales strategy known as geographic market segmentation. The modern era has connected businesses to every corner of the world, including markets previous generations may […]
Hospital asset tracking is the practice of knowing, in real time, where mobile medical equipment is — infusion pumps, telemetry units, wheelchairs, specialty beds, ultrasound carts. Tags attached to each item report to receivers across the building, and software shows what you have, where it is, and whether it is in use. The business case […]
Emerging technology trends in IoT have transformed various industries and changed how we interact with technology. The IoT market size is projected to grow at a CAGR of around 26.1% according to some reports. Other estimates suggest that there may be as many as 32.1 billion connected IoT devices worldwide by 2030. This means it’s […]
The world of healthcare has changed by leaps and bounds over the last few decades. The 21st century has thrust the medical field into an advancing technological age, but that’s not all. It has also changed how healthcare providers care for patients. At this point, it seems the sky’s the limit when we ponder over […]
Most retail teams already have traffic numbers. Door counts, till receipts, queue times, a dashboard somebody opens on Monday. What they usually cannot answer is the next question down: which part of the store did that visit actually touch, in what order, and for how long. That answer does not come from a counter at […]
Most in-store marketing advice is a list of tactics with no measurement attached. This is the version with the measurement: what each category of in-store marketing solution does, what it needs from your store to work, and how you tell whether it earned its budget. Physical retail is not in decline. In the second quarter […]
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