The retail segment is constantly changing and new trends in the retail industry can impact how businesses make decisions. For instance, the rise of e-commerce, the growing importance of environmental sustainability and the popularity of buy online pick up in-store (BOPIS) options are all factors that businesses must consider when making decisions about their store […]
read moreMost retail teams already have traffic numbers. Door counts, till receipts, queue times, a dashboard somebody opens on Monday. What they usually cannot answer is the next question down: which part of the store did that visit actually touch, in what order, and for how long. That answer does not come from a counter at […]
read moreMost in-store marketing advice is a list of tactics with no measurement attached. This is the version with the measurement: what each category of in-store marketing solution does, what it needs from your store to work, and how you tell whether it earned its budget. Physical retail is not in decline. In the second quarter […]
read moreCustomer engagement is what holds the key to the success of the business. How to engage customers in retail? Given that consumer behaviours and expectations are constantly changing today, this question has become more important. The current retail industry is full of innovative retail customer engagement examples, from immersive in-store experiences to sustainable fashion. Overview […]
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