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Dynamic Mapping – Reasons Why Your Business Needs a Dynamic Map
October 13, 2021Dynamic Mapping – Reasons Why Your Business Needs a Dynamic Map

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

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Why Hospital Wayfinding is Essential
September 30, 2021Why Hospital Wayfinding is Essential

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first time visitors and patients, this heightened state of…

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What is Geo Conquesting and How Does it Work?
September 22, 2021What is Geo Conquesting and How Does it Work?

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

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What is Audience Segmentation? How Can it Help Businesses?
September 17, 2021What is Audience Segmentation? How Can it Help Businesses?

When you cater to everyone, you serve no one. The same can be true with marketing, when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and how you can use audience segmentation examples to get ideas…

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