MAPSTED BLOG

When working in multi-company buildings or sprawling campuses, it can be difficult for students, employees, and visitors to find their ways around. There may be a few signs, but it’s nearly impossible to navigate without asking for directions. Indeed, this is where indoor maps for enterprises can come in handy. Whatever the type of establishment,…

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Various indoor location tracking services been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various…

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very…

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in smart location marketing. According to the IDC, there will be more than 55.7 billion connected IoT devices worldwide by 2025. The market for indoor positioning and indoor navigation is estimated at $43.51 billion globally. In such a huge…

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping…

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Creating an immersive trade show display can set you apart from the crowd. A booth that is not interactive or appealing to the senses will remain unnoticed and is a missed opportunity. The solution? Planning ahead and brainstorming ideas with your team will help in designing and hitting your goals. Here’s How to Create a…

In the realm of indoor navigation systems and location technology, Bluetooth Low Energy (BLE) beacons have garnered immense popularity. Countless articles on the internet extol the virtues of BLE beacon technology, positioning it as the frontrunner in a rapidly advancing sector. According to a 2021 report published on Globe Newswire, the sales of beacons, which…

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but…

Many stadium administrators and managers are keeping in step with burgeoning technology and are continually looking for ways to elevate guests’ experiences. Over the last two decades or so fans have been expecting more bang for their bucks when attending sporting events and other performances at stadiums – especially VIP guests, so stadiums have had…

For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons.…

In recent years, the global need for contactless experience systems has meant that the concept of “Smart Ticketing” has also been fast-tracked in stadium and event sales operations. Smart ticketing offers a convenient solution for stadium and event organizers to manage their operations efficiently, eliminating overhead costs and process bottlenecks. This is quite significant because…

Getting lost on a large campus is stressful, whether you’re a new student, staff member, guest lecturer, or maintenance worker. Traditionally, physical signage has helped freshmen integrate into the campus ecosystem and save time when orienting with facilities and public spaces. In more recent times, adopting a university wayfinding software solution has become an affordable…

Museums are undoubtedly some of the coolest places to visit. When they also “tear down the walls” and feature outdoor exhibits, the cool factor doubles. Whether it’s wandering through mazes, trekking to find art installations or just spending time outdoors chilling amongst the artifacts, you won’t want your visitors to miss a thing – and…

Museums, like other industries, are witnessing massive penetration of context-aware technology. This term is increasingly discussed within museum circles due to its crucial role in driving innovation and maintaining relevance in the field. What is context-aware technology? It refers to systems and applications that are capable of gathering and analyzing contextual information from the environment…

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

Undoubtedly, we’ve all come across numerous businesses attempting to effectively manage their workforce and workflow, only to fall short of their goals. This predicament is not confined to a specific company size; businesses of all scales grapple with the same challenge. Consider the examples of airports and shopping malls, sprawling facilities that pose a significant…