MAPSTED BLOG

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks, […]

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already […]

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog, […]

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting […]

For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons. […]

Museums, like other industries, are witnessing massive penetration of context-aware technology. This term is increasingly discussed within museum circles due to its crucial role in driving innovation and maintaining relevance in the field. What is context-aware technology? It refers to systems and applications that are capable of gathering and analyzing contextual information from the environment […]

Undoubtedly, we’ve all come across numerous businesses attempting to effectively manage their workforce and workflow, only to fall short of their goals. This predicament is not confined to a specific company size; businesses of all scales grapple with the same challenge. Consider the examples of airports and shopping malls, sprawling facilities that pose a significant […]

As we enter 2023, the world has witnessed unprecedented changes and advancements in technology, communication, and business practices. With the rise of virtual meetings, remote work, and e-commerce, one may question whether trade shows still hold any relevance in today’s fast-paced and digital world. However, despite these changes, the answer to that question is not […]

Stadiums understand the importance of maximizing their stadium operations to increase fan engagement. Undoubtedly, savvy facility managers also know how integral location-based technology is to achieving that end. Not only does location-based technology ramp up the fan experience, but it also serves the stadium well. Facility managers can use this intelligent resource to do a […]

Universities and colleges around the world work hard to get the message out to potential students that their campus is superior to the rest. Students, on the other hand, are searching for the best campus; one where they feel comfortable and can thrive and achieve their education goals. So what are the characteristics of an […]

A New Work Model Is Changing How Businesses Think About the Office COVID-19 drastically changed how we work, from communicating with colleagues to collaborating on projects. These effects have had a definite impact on the way businesses are currently functioning. From remote working to increased automation, companies have had to adapt quickly to survive and […]

Trade shows and exhibitions are often considered a necessary obligation in the business world. They are expensive to attend for both attendees and exhibitors. Many debates whether they are even useful in today’s digital world. But, especially post-pandemic, few can deny the value of face-to-face interactions. The energy a good trade show can create to […]