MAPSTED BLOG

What is Geographic Segmentation?What is Geographic Segmentation?January 02, 2024

Have you ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

Retail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesRetail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesJanuary 02, 2024

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Advantages of an Indoor Navigation System for Shopping MallsAdvantages of an Indoor Navigation System for Shopping MallsJanuary 02, 2024

A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

8 Applicable Industries for Indoor Location Tracking Technology in 20248 Applicable Industries for Indoor Location Tracking Technology in 2024January 02, 2024

Various indoor location tracking services been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various…

Data Visualization for MallsData Visualization for MallsJanuary 02, 2024

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

5 Problems Malls With Confusing Indoor Navigation Face in 20245 Problems Malls With Confusing Indoor Navigation Face in 2024January 02, 2024

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

What is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedWhat is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedJanuary 01, 2024

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving…

UWB Positioning Explained – Everything You Need to Know About it Before ImplementingUWB Positioning Explained – Everything You Need to Know About it Before ImplementingJanuary 01, 2024

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a…

What You Must Know About Bluetooth Beacons Before Purchasing in 2024What You Must Know About Bluetooth Beacons Before Purchasing in 2024January 01, 2024

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…

The Indoor Map: How to Create Indoor Navigation MapsThe Indoor Map: How to Create Indoor Navigation MapsJanuary 01, 2024

How Do Indoor Maps Work? Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue as well as indoor map navigation. For places that offer an indoor map application, visitors can easily download the application or open…

Are Wi-Fi Positioning Systems Still Worth Implementing in 2024?Are Wi-Fi Positioning Systems Still Worth Implementing in 2024?January 01, 2024

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for indoor positioning systems, but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, with fingerprinting, sensor fusion, and security hardening, a WiFi positioning system is a good option for connecting indoor positioning systems. …

Location Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowLocation Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowDecember 21, 2023

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks,…

How In-Store Navigation Makes or Breaks the Customer ExperienceHow In-Store Navigation Makes or Breaks the Customer ExperienceDecember 12, 2023

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but…

Office Hoteling: What Is It and How Can Your Organization Benefit From It?Office Hoteling: What Is It and How Can Your Organization Benefit From It?December 05, 2023

Today, workplaces are evolving to cope with changing times and demand. Not only are more companies shifting towards a fully remote or hybrid working model, but they’re also evolving to create the most efficient setup for their employees. One of the most innovative solutions is office hoteling. According to a 2021 CBRE survey, 66% of mid-sized…

Effective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowEffective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowNovember 28, 2023

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless…

What is Location Intelligence Technology and How Can It Help You Grow Your Business?What is Location Intelligence Technology and How Can It Help You Grow Your Business?October 24, 2023

Nowadays, “location intelligence” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. With…

What is Proximity Marketing and How Does It Work?What is Proximity Marketing and How Does It Work?October 10, 2023

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

What is Audience Segmentationand How Can it Help Businesses?What is Audience Segmentationand How Can it Help Businesses?September 19, 2023

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate…