MAPSTED BLOG

The Future of the Retail StoreThe Future of the Retail StoreAugust 17, 2021

What Brick and Mortar Retail Stores Will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

Canadian Malls Need to be Revolutionized after the PandemicCanadian Malls Need to be Revolutionized after the PandemicAugust 12, 2021

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating Malls is the Way of the Future According to the report The Future of the Mall: Building a new kind of…

Return to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusReturn to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusAugust 06, 2021

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Top 7 Tips For Keeping Travellers Safe During COVID-19Top 7 Tips For Keeping Travellers Safe During COVID-19August 05, 2021

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

How to Use Location-Based Solutions to Boost Business Post-CovidHow to Use Location-Based Solutions to Boost Business Post-CovidJune 22, 2021

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search for how to continue their operations remotely, thanks to the…

What is Location-Based Analytics?What is Location-Based Analytics?May 06, 2021

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…

RFID Positioning ExplainedRFID Positioning ExplainedFebruary 26, 2021

Radio Frequency Identification (RFID) is a popular choice for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking of the supply chain. This technology plays a key role in pervasive networks and services. Storage and remote retrieval of data on RFID tags enable real-time identification of devices and…

What is Location-Based Marketing and Why Do You Need It?What is Location-Based Marketing and Why Do You Need It?February 22, 2021

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be…

Location Marketing Technology for ResortsLocation Marketing Technology for ResortsFebruary 01, 2021

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

What Customers Really Really Want: The Key to Better Retail ExperiencesWhat Customers Really Really Want: The Key to Better Retail ExperiencesFebruary 01, 2021

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick-and-mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its ease and…

Indoor Positioning Technology Everything You Should Know About ItIndoor Positioning Technology Everything You Should Know About ItJanuary 03, 2021

From traditional compasses to smartphone GPSs, we have seen a huge transformation in indoor positioning technology. Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. According to Market Watch, the GPS Tracking Device market…

The Benefits of Wayfinding Solutions on Campuses in 2024The Benefits of Wayfinding Solutions on Campuses in 2024June 02, 2020

Whether we’re talking about first year students who have no idea where anything is on campus, or 5th years who suddenly need to visit a lab in an area of the school they don’t normally visit, having instant access to detailed directions can help minimize stress and make university experiences that much better.

Smartphone’s Role in Indoor PositioningSmartphone’s Role in Indoor PositioningFebruary 16, 2020

Smartphones have completely changed our lives. They’re the last thing we see before we fall asleep, and the first thing we see when we wake up every morning.

Timmy Awards Winner AnnouncementTimmy Awards Winner AnnouncementOctober 28, 2019

We would like to take this opportunity to thank Eugene for all his hard work and dedication, and look forward to much more success.

Mapsted Wins 6 Honours at the 2019 CEO World AwardsMapsted Wins 6 Honours at the 2019 CEO World AwardsOctober 01, 2019

The prestigious CEO World Awards ceremony was held at the InterContinental Mark Hopkins in San Francisco on Monday, October 28, 2019 Mapsted and its executives were recognized with six awards at the prestigious CEO World Awards ceremony held on Monday, October 28, 2019, at the InterContinental Mark Hopkins in San Francisco. The awards were granted…

Indoor Navigation Solutions for Indian RailwaysIndoor Navigation Solutions for Indian RailwaysJune 14, 2019

Our technology will be integrated into the company’s native app as an SDK, creating a seamless passenger experience for over 8 billion yearly rail customers, with accurate indoor navigation and personalized notifications at each point of their travel journeys.