Dwell Time Location Analytics

By understanding where customers spend their time, businesses can tailor their space and services to better meet visitor needs and preferences.

Yes, it provides valuable insights into customer behaviour, helping tailor marketing efforts to be more effective and engaging.

Absolutely. It helps businesses understand how different areas are used, allowing for more effective space utilization and layout planning.

Our platform is designed for ease of use, offering intuitive navigation and clear visualizations of complex data.

It combines real-time accuracy, comprehensive insights and a strong focus on privacy, setting it apart in the marketplace.

It offers a detailed understanding of visitor interactions, enabling businesses to optimize operations, resource allocation and overall visitor satisfaction.

Dwell time analysis refers to studying how long visitors remain in specific areas of a facility. It reveals which zones attract the most attention and can guide decisions on layout, promotions, and customer service improvements.

Dwell time is calculated by measuring the duration between a visitor's entry and exit from a specific geofenced zone using real-time location data. Mapsted’s system captures this automatically with unmatched accuracy—minimal hardware needed.

In retail or hospitality, dwell time can indicate engagement, interest, or potential sales opportunities. Longer dwell times near a product or area typically suggest higher customer attention, guiding smarter merchandising and staffing.

Yes. Mapsted Flow features a dwell time checker built into its analytics dashboard, allowing you to track, compare, and evaluate visitor stay durations across different zones—empowering faster decisions with visual clarity.

In retail, longer dwell time often correlates with increased conversions. Analyzing this data helps you improve store layout, promotional strategies, and customer engagement efforts to drive higher revenue.

Absolutely. You can test two different layouts or promotions and use dwell time analytics to see which one keeps customers engaged longer—providing clear data to support design and marketing decisions.