Big Box Retail & Malls
There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who are more drawn to digital shopping due to their increased exposure to screens and social media.
For big box retailers, the challenge is to meet the experiential needs of all age groups. The solution lies in adopting strategies that cater to both traditional in-store shoppers and tech-savvy younger generations.
Six In-Store Marketing Tactics to Help You Out
Here are six ways to take your in-store marketing to the next level and boost sales in 2024.
1. Get personal with geo-targeted notifications
With contextual location-based marketing, you can send personalized notifications to shoppers’ phones when they’re in the vicinity of your store. Offering exclusive deals or promotions can entice them to stop by and check out your products. For example, a clothing store could send a notification to a shopper offering 10% off on their first purchase if they visit the store within the next hour.
2. Create unforgettable in-store experiences
Make your store a destination by creating unique experiences that customers will remember long after they leave. Interactive displays, workshops, or events can all provide shoppers with a hands-on experience that helps them engage with your products. For instance, a home goods store could create a mock living room where customers can test furniture and decor, and even take photos to share on social media.
3. Personalize recommendations using data analytics
By using data analytics to track customer purchase history, preferences, and location, you can offer tailored recommendations that speak to their individual needs. For example, a bookstore could send a notification to a customer who frequently buys books on cooking, recommending a new cookbook that just hit the shelves.
4. Bring products to life with Augmented Reality
With AR technology, you can create an immersive shopping experience that allows customers to interact with your products in a whole new way. Shoppers could use their phones to scan a product and see a 3D visualization of it, or try on virtual clothing items before making a purchase. For example, a makeup store could use AR to allow customers to try on virtual makeup and experiment with different shades before making a purchase.
5. Harness the power of social media
Connect with customers and promote your store by using social media platforms. Location-based in-store marketing campaigns can help you reach a wider audience, while user-generated content can help build brand awareness and loyalty. For example, a restaurant could encourage customers to share photos of their meals on social media using a specific hashtag and offer a discount on their next visit as a thank-you.
6. Use indoor maps to make store visits intuitive
As shoppers start to return to stores post-pandemic, they’re looking for a seamless and safe shopping experience. Using digital maps to display the store’s layout and surroundings can help customers easily locate products and familiarize themselves with the store. For example, a grocery store could use indoor maps to help customers find specific products and even offer real-time updates on product availability and wait times at checkout.
Implementing Your In-Store Marketing Strategy
At Mapsted, our goal is to create smart shopping environments that brings the in-store experience to life for retailers of all sizes. We are committed to sustainability and have developed a location technology that is the result of years of innovation and research.
What sets Mapsted apart are these top features:
- Contextual messaging: Say goodbye to generic messaging and hello to targeted, relevant content. Mapsted’s technology allows you to send personalized messages to customers based on their location within your store.
- Audience segmentation: Get the right message to the right people. With Mapsted’s audience segmentation feature, you can divide your customer base into distinct groups and send targeted messages to each one.
- Location-based advertising: Increase sales and brand awareness with our location-based advertising tool. With Mapsted, you can display ads to customers based on their location within your store.
- Geofencing: Keep track of customer movements with Mapsted’s geofencing technology. You can set up virtual boundaries around specific areas of your store and receive notifications when customers enter or exit those areas.
- Proximity marketing: Engage customers with Mapsted’s proximity marketing tool. You can send push notifications or promotional offers to customers when they’re within a certain distance of a product or display.
To survive, big-box giants and small- to medium-sized enterprises must chart a new course by reimagining their in-store strategies. Location-based marketing, which offers a tailored and contextually relevant shopping experience, can steer customers in the right direction, to increase foot traffic, sales, and loyalty. With the help of geo-targeted notifications, personalized recommendations, and augmented reality, retailers can create immersive experiences that leave a lasting impression. And, with indoor maps and geofencing to guide them, customers will navigate the store with ease, while retailers can streamline their marketing and hoist their profits to new heights.
If you enjoyed learning about how location-based strategies can increase your retail sales in 2024, you would want to check out this blog on retail industry trends for the year ahead, and this video on the value of location analytics.
Frequently Asked Questions
Q1. In-store marketing meaning explained?
Ans. In-store marketing refers to the strategies and tactics that retailers use to promote products and services to customers inside a physical store, with the goal of driving sales, increasing foot traffic, and improving customer experience.
Q2. What are In-store marketing activities that’ll drive sales?
Ans. Some examples of in-store marketing activities that can drive sales include product displays and signage, promotional pricing, product demos, interactive experiences, personalized recommendations, and loyalty programs.
Q3. What are the best In-store marketing ideas?
Ans. The best in-store marketing ideas depend on the specific retailer, its target audience, and the products or services it sells. Some effective ideas include creating an engaging and memorable in-store experience, leveraging social media and influencers, using technology such as mobile apps and beacons, and providing exceptional customer service.
Q4. Why is location technology important for in-store marketing?
Ans. Location technology, such as geo-targeted notifications, indoor maps, and geofencing, can provide a more tailored and personalized shopping experience for customers. This can lead to increased foot traffic, sales, and customer loyalty. Additionally, location technology can help retailers improve store operations and better understand customer behavior and preferences.