MAPSTED BLOG
Sunday, October 04, 2026
Sam, a customer-centric business owner, aims to capitalize on the approaching holiday season by targeting individuals in and around his physical store. However, despite being a growing retailer, he struggles to optimize his marketing investment because much of the localized target marketing relies on Wi-Fi or other external hardware and software. Today, we’ll explore how […]
Asset tracking is fundamental in modern workplaces, and the role of tags has become pivotal in ensuring efficient asset management. The surge in their popularity is attributed to the increasing need for real-time management of assets in businesses. Inadequate asset monitoring poses risks such as loss or breakdowns, leading to potential catastrophic consequences and increased […]
When exploring business asset tracking solutions, GPS tags may be an initial consideration. However, it’s essential to recognize a critical limitation: GPS asset tracking tags for equipment lack accuracy indoors. This aspect is particularly crucial, especially when a substantial portion of your assets are located indoors. In 2021, the GPS tracking device market was valued […]
Revolutionize your event management with a location-based indoor asset tracking tool. This technology-driven approach lets you track and monitor assets in real-time, ensuring nothing goes amiss in the hustle and bustle. Equip yourself with the right IoT asset tracking software, digital mapping and mobile-based location technology to precisely track equipment, furniture, signage, displays, vehicles and […]
In the last decade alone, the world has grown by leaps and bounds technologically. Although it can be overwhelming at times, this smart technology allows us to do things we wouldn’t have been able to do without it. Such is the case with blue-dot navigation. In fact, Dr. Simon Banville, senior geodetic engineer, in an […]
Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.
Leveraging location data is critical for any business. It doesn’t matter what the aim is – it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do regarding your business in this ever-increasing digital world will have a massive impact on it. So, looking at business optimization […]
For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon technology is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power. From a non-technical, user perspective, the name Bluetooth covers any form […]
With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks, […]
Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]
When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful. Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]
Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers
Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.
How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already […]
Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.
In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare. Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations. Instead of revisiting […]
For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons. […]
As we enter 2023, the world has witnessed unprecedented changes and advancements in technology, communication, and business practices. With the rise of virtual meetings, remote work, and e-commerce, one may question whether trade shows still hold any relevance in today’s fast-paced and digital world. However, despite these changes, the answer to that question is not […]