MAPSTED BLOG

In today’s world, the push for sustainability has reached every corner of society, including the realm of sports. Large stadiums – while iconic and thrilling – often have a considerable environmental footprint.  One outstanding example stands out—the FIFA World Cup held in Qatar last year. A groundbreaking idea was floated: constructing a temporary stadium that […]

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response […]

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has […]

People who need to spend time in the hospital already have enough on their minds. They’re going through something requiring them to relinquish some control over their lives and put their care into the hands of others. Whether it’s for a long-term stint or for a test, appointment, or a visit to the emergency department, […]

As we enter 2023, the world has witnessed unprecedented changes and advancements in technology, communication, and business practices. With the rise of virtual meetings, remote work, and e-commerce, one may question whether trade shows still hold any relevance in today’s fast-paced and digital world. However, despite these changes, the answer to that question is not […]

Stadiums understand the importance of maximizing their stadium operations to increase fan engagement. Undoubtedly, savvy facility managers also know how integral location-based technology is to achieving that end. Not only does location-based technology ramp up the fan experience, but it also serves the stadium well. Facility managers can use this intelligent resource to do a […]

Undoubtedly, fans flock to modern-day stadium events not only because of their love of a particular game, entertainer, or speaker. People are also drawn to stadiums in search of adventure and the excitement live events provide. This is particularly true for younger audiences who prioritize the overall experiential value stadiums offer.  In recent years, technology […]

Universities and colleges around the world work hard to get the message out to potential students that their campus is superior to the rest. Students, on the other hand, are searching for the best campus; one where they feel comfortable and can thrive and achieve their education goals. So what are the characteristics of an […]

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your […]

A New Work Model Is Changing How Businesses Think About the Office COVID-19 drastically changed how we work, from communicating with colleagues to collaborating on projects. These effects have had a definite impact on the way businesses are currently functioning. From remote working to increased automation, companies have had to adapt quickly to survive and […]

Trade shows and exhibitions are often considered a necessary obligation in the business world. They are expensive to attend for both attendees and exhibitors. Many debates whether they are even useful in today’s digital world. But, especially post-pandemic, few can deny the value of face-to-face interactions. The energy a good trade show can create to […]

COVID-19 affected the museum landscape in a myriad of ways. The pandemic forced museums to close their doors to the public for years, which had a quantifiable impact economically and emotionally. But as the old adage goes, “when one door closes, another door of opportunity opens.” And for museums, that opportunity has included digitalization, offering […]

Gone are the days when employees drove to offices braving an ocean of traffic, inclement weather, and pollution. Office work is dead, some say whether or not it is true, the rise of a mobile-first workplace is no longer a myth. The revolution has begun and employee experience seems to be the focal point of […]

We’ve all heard of the term “data” in many situations from time to time and when it comes to business growth, data of all kinds can be of utmost importance. One of the most sought-after data-based innovations for physical businesses is indoor intelligence. With the help of an indoor intelligence company, many businesses are investing […]

With the advent of smart buildings, flexible workspaces, and modern expectations on the part of tenants, the commercial leasing market has taken a turn into the digital future. We no longer just rent space; we contract a 360-degree user experience comprised of spaces and services. Occupants are no longer the subordinate in a landlord-tenant hierarchy; […]

First discovered in 1800 by William Herschel, infrared “light” is a type of electromagnetic radiation on the electromagnetic spectrum. It is invisible to the human eye, and it is mostly produced by heat. That’s why infrared technology has long been used in technologies like thermal imaging tools or in telescopes used by astronomers to study […]

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new […]

What Brick and Mortar Retail Stores Will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be […]