MAPSTED BLOG
Saturday, October 24, 2026
Foot traffic isn’t enough anymore. You might have great products and friendly staff, but if you’re not engaging people before and during their visit, you’re already losing sales. And this isn’t just about slapping a discount on your window. Retail Proximity marketing solutions let you talk to customers at the right place and the right […]
The Internet of Things (IoT) is no longer a concept confined to connected homes or automobiles alone. IoT is changing how hospitals work, providing IoT solutions for healthcare that are not just limited to more traditional practices. The concept of devices being integrated to offer patient care, track essential conditions and even manage hospital operations […]
Dealing with maintenance operations and unexpected equipment breakdowns? You’re not alone! A report found that 72 large multinational industrial and manufacturing companies lose an average of 323 hours of production per year due to unplanned downtime, amounting to $172 million per plant. This situation is not unique, many others face similar problems. Efficiency drops and […]
Indoor GPS isn’t just a convenience anymore, it’s becoming core infrastructure in smart buildings. From energy savings and real-time navigation to safety and operational efficiency, indoor location technology is quietly reshaping how modern facilities work. At Mapsted, we have seen how precise, hardware-free indoor positioning can transform everyday operations without disrupting existing infrastructure. Here’s a […]
From Confusion to Clarity, One Step at a Time A few years ago, indoor navigation was mostly about guesswork. Visitors wandered through airports searching for gates. Patients roamed hospitals trying to find departments. Shoppers circled the same escalator, looking for a store they passed minutes ago. Today, the stakes are higher. People expect the same […]
Airports are some of the busiest places on the planet. Every day, thousands of travellers move through terminals, check-in counters, security lanes and boarding gates—all in a tightly coordinated environment. But managing that much movement isn’t easy. Even a small delay in one area can ripple across the entire system. That’s where footfall traffic analysis […]
When we think about trains and railways, we often picture tracks, engines, stations and maybe even cargo. But what ties all of this together—what keeps trains moving smoothly, stations less chaotic and passenger experience better—is something most people overlook: navigation. Not navigation like GPS on your phone, but smart, real-time navigation systems that guide passengers […]
RTLS in healthcare means using a real-time location system to track where equipment, patients and staff are inside a hospital — continuously, without anyone scanning anything. Tags on infusion pumps, beds and wheelchairs, or badges worn by staff, report to fixed receivers; software turns that into a live picture of the building. The clinical case […]
Organize a successful trade show event can be a daunting task. There’s so much to think about. Trade show planning doesn’t have to be an exercise in exhaustion, however, thanks to a host of tech tools that can relieve some of the stress. Systems, apps and software exist to help organizers plan, execute and measure […]
We live in a world of inclusivity, where people of all abilities are a part of the working realm, able to shine using their individual talents. But it’s not always easy for employees with accessibility needs. Employers want to do everything possible to meet employees’ needs and accessibility workplace technology today can certainly help to […]
Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker or influence a group of company executives, one of the most powerful tools you can use is data-driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, for […]
Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more. Location marketing has proven to […]
Let’s start by answering the question: What is In-stadium QR code advertising? Suppose you are at a high-energy game, the crowd is buzzing and just as your team scores, a QR code flashes across the stadium screen with the words “Get 20% off this jersey, 5 minutes only.” One scan and fans are not just […]
Quality health care is not only about diagnosis and drugs. It’s also about how patients move and how they feel and how easily they receive the care they require. Organizations do data analysis today on how people experience care, not just on how it’s delivered. That’s where design, smart tech and location-based tools come together. How healthcare […]
Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often have very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they will walk right out. That […]
Indoor mapping has been available for years but is only recently excelling in innovation and user-friendly interfaces. Floor plans of large spaces such as shopping malls, universities, airports, hospitals and more can be transformed into digital representations that can be accessed by visitors and management alike, with not only navigation capabilities, but also powerful analytics […]
Airports are getting smarter and not just because they have shiny new terminals or faster Wi-Fi. Additionally, behind the scenes, a quieter revolution is taking place — driven by real-time location data and IoT in aviation. Right from streamlining passenger queues to optimizing aircraft turnaround times, these technologies are fundamentally changing how location data improves […]
Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]