Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation […]

Radio Frequency Identification (RFID) is a popular choice for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking of the supply chain. This technology plays a key role in pervasive networks and services. Storage and remote retrieval of data on RFID tags enable real-time identification of devices and […]

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be […]

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick-and-mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its ease and […]

From traditional compasses to smartphone GPSs, we have seen a huge transformation in indoor positioning technology. Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. As useful as GPSs are for outdoor tracking they […]

Whether we’re talking about first year students who have no idea where anything is on campus, or 5th years who suddenly need to visit a lab in an area of the school they don’t normally visit, having instant access to detailed directions can help minimize stress and make university experiences that much better.

Smartphones have completely changed our lives. They’re the last thing we see before we fall asleep, and the first thing we see when we wake up every morning.

We would like to take this opportunity to thank Eugene for all his hard work and dedication, and look forward to much more success.