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Top 7 tips for keeping travellers safe during COVID-19
August 05, 2021Top 7 tips for keeping travellers safe during COVID-19

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

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What is Location Based Analytics?
May 06, 2021What is Location Based Analytics?

Location based analytics are an extra layer of geographical data for your business. Mapsted Location based analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff activities. It is sometimes referred to as “geoanalytics”. Across industries such as higher education, big box retail, shopping malls,…

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The Perks of Using Geotargeting Technology
April 19, 2021The Perks of Using Geotargeting Technology

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your…

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What is Geofencing?
March 31, 2021What is Geofencing?

Geofencing is best explained through a real-world example.  You’ve come out of Mercedes Benz with a brand new car, and can’t wait to drive. It’s a luxury car, and you intend to enjoy every moment of owning one…. until it’s time to park.Leaving the car means worryingly about would-be thieves. Fortunately, there’s a handy feature:…

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