MAPSTED BLOG

The Indoor Map: How to Create Indoor Navigation MapsThe Indoor Map: How to Create Indoor Navigation MapsJanuary 01, 2024

How Do Indoor Maps Work? Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue as well as indoor map navigation. For places that offer an indoor map application, visitors can easily download the application or open…

Are Wi-Fi Positioning Systems Still Worth Implementing in 2024?Are Wi-Fi Positioning Systems Still Worth Implementing in 2024?January 01, 2024

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for indoor positioning systems, but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, with fingerprinting, sensor fusion, and security hardening, a WiFi positioning system is a good option for connecting indoor positioning systems. …

Location Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowLocation Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowDecember 21, 2023

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks,…

How In-Store Navigation Makes or Breaks the Customer ExperienceHow In-Store Navigation Makes or Breaks the Customer ExperienceDecember 12, 2023

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but…

Office Hoteling: What Is It and How Can Your Organization Benefit From It?Office Hoteling: What Is It and How Can Your Organization Benefit From It?December 05, 2023

Today, workplaces are evolving to cope with changing times and demand. Not only are more companies shifting towards a fully remote or hybrid working model, but they’re also evolving to create the most efficient setup for their employees. One of the most innovative solutions is office hoteling. According to a 2021 CBRE survey, 66% of mid-sized…

Effective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowEffective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowNovember 28, 2023

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless…

What is Proximity Marketing and How Does It Work?What is Proximity Marketing and How Does It Work?October 10, 2023

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

What is Audience Segmentationand How Can it Help Businesses?What is Audience Segmentationand How Can it Help Businesses?September 19, 2023

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate…

How Location Technology Makes Smart Buildings Even SmarterHow Location Technology Makes Smart Buildings Even SmarterSeptember 12, 2023

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected…

Use the Mobile Experience to Take Your Airport to New HeightsUse the Mobile Experience to Take Your Airport to New HeightsSeptember 05, 2023

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Differences Between Indoor Mapping and Indoor PositioningDifferences Between Indoor Mapping and Indoor PositioningAugust 30, 2023

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Advantages of a Hardware-Free Location Solution for Large CampusesAdvantages of a Hardware-Free Location Solution for Large CampusesAugust 28, 2023

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Parks Can Benefit from Location SolutionsHow Theme Parks Can Benefit from Location SolutionsAugust 23, 2023

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already…

How to Develop an Effective Patient Tracking SystemHow to Develop an Effective Patient Tracking SystemAugust 22, 2023

What is a Patient Tracking System? A patient tracking system is really exactly as it sounds. It is a system to monitor patient movements throughout their time in the hospital. Over the years there have been many different ways clinicians track their patients, including pen and paper, spreadsheets, and now with the use of RFID…

Heat Map Analysis for Trade ShowsHeat Map Analysis for Trade ShowsAugust 21, 2023

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

Mapsted’s Advanced Indoor Location-Based Solutions for Your ResortMapsted’s Advanced Indoor Location-Based Solutions for Your ResortAugust 15, 2023

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

How Warehouses Can Increase  Profits by Leveraging an Indoor Navigation SystemHow Warehouses Can Increase Profits by Leveraging an Indoor Navigation SystemAugust 13, 2023

The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog,…

Predictive Analytics in Healthcare: High-Value Use CasesPredictive Analytics in Healthcare: High-Value Use CasesAugust 08, 2023

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting…