MAPSTED BLOG

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response […]

Running a sports facility isn’t just about keeping the lights on and the fields maintained anymore. In 2025, smart tools and connected systems will give owners and managers real ways to handle everyday challenges. From tracking assets and keeping staff safe to guiding visitors around large venues, technology is shaping what modern sports facility management […]

Keeping a large building or facility running smoothly can feel like juggling a hundred tasks at once. Whether you run a hospital, a shopping mall, a campus or a warehouse, you need to know where people are, where your equipment is and if the day-to-day tasks are getting done safely and on time. This is […]

There’s an old saying that “what you don’t know can’t hurt you.” Charming. But not in the world of modern business, where what you don’t see, literally, can derail your supply chain, wreck your timeline and make your carefully budgeted quarter look like a very expensive game of hide-and-seek. Welcome to the often-overlooked world of […]

The TikTok Generation Is Still Going to the Mall, But Not for What You Think! Despite growing up with same-day delivery and infinite scroll, Gen Z still likes shopping in person, but their loyalty often depends on wayfinding for retail, the subtle systems that help them navigate, explore and feel in control inside a store. […]

College campuses today are more complex than ever. With thousands of students, staff and daily visitors, managing a safe and secure environment is a full-time challenge. That’s where campus facility management comes into play. It’s not just about fixing broken windows or maintaining HVAC systems; it’s about building a safety-first ecosystem that can adapt to […]

Exhibitions used to be measured by one thing—attendance. If the halls were full, the event was called a success. But in 2025, that’s no longer enough. Today’s organizers want proof of value. They want to see who came, where they went, what they engaged with and how long they stayed. And they expect that level […]

Managing a building isn’t just about keeping the lights on and fixing things when they break. It’s about making sure everything runs smoothly day in, day out without wasting time, money or effort. A good Facility Management System does exactly that. And when you add smart technology into the mix, it becomes a whole lot […]

Indoor location-based services are essential tools for both businesses and consumers. In fact, the indoor location-based services market is booming globally and is projected to reach approximately USD 29.8 billion by 2028, according to MarketsandMarkets. No doubt, this rise is due to advancements made in technology, the rise in smartphone usage and the growing demand […]

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

Gone are the days when employees drove to offices braving an ocean of traffic, inclement weather, and pollution. Office work is dead, some say whether or not it is true, the rise of a mobile-first workplace is no longer a myth. The revolution has begun and employee experience seems to be the focal point of […]