Technology Trends

Within the next year, it’s predicted that there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. Geotargeting technology is changing how businesses connect with their ideal audience. By using advanced tools like […]

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Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

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Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response […]

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There’s an old saying that “what you don’t know can’t hurt you.” Charming. But not in the world of modern business, where what you don’t see, literally, can derail your supply chain, wreck your timeline and make your carefully budgeted quarter look like a very expensive game of hide-and-seek. Welcome to the often-overlooked world of […]

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