Customer engagement is what holds the key to the success of the business. How to engage customers in retail? Given that consumer behaviours and expectations are constantly changing today, this question has become more important. The current retail industry is full of innovative retail customer engagement examples, from immersive in-store experiences to sustainable fashion. To […]
read moreNearly 20% of retailers in the United States and the United Kingdom believe that their customers would switch to another store if they didn’t have an in-store navigation feature, according to Statista. In today’s highly competitive retail environment, this represents a substantial potential loss in revenue. It underscores the importance of having a well-thought-out store […]
read moreArtificial Intelligence (AI) technology is the latest buzzword across multiple industries, both for its advantages and the concern about its implications for the labour workforce. Today, one of the notable sectors is the usage of Artificial Intelligence in retail industry. AI technologies are helping retailers to enhance the customer experience, optimize administrative tasks and empower the […]
read moreLocation marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the […]
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