MAPSTED BLOG

Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for an indoor positioning system (IPS), but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, let’s investigate whether or not Wi-Fi indoor positioning systems are a worthwhile option to consider as a viable […]

Hospital management is challenging. With maintaining patient care, limited resources and managing staff schedules, it can often feel like juggling 10 things at once with one hand behind your back. And so when we say “heat maps” are helpful, we are not talking about another buzzword. We’re talking about an actual, actionable tool that has real-world applications — and […]

No one enjoys waiting, especially at a hospital. “When someone comes through those doors, one thing we know is they’re generally already under duress, whether it’s physical or emotional.” Add a long wait to that mix and it can easily become an exercise in frustration for patients and staff alike. That’s where the optimization of patient flow management […]

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Airports are evolving—and accessibility is finally front and center. For travellers with mobility limitations, sensory sensitivities or hidden disabilities, airports can often feel overwhelming. But that’s changing. A growing number of global hubs are investing in Airports for Accessibility and Inclusive Design with smarter layouts, intuitive navigation tools and well-trained staff who understand diverse needs. […]

Retail has always been about attracting customers—but today, it’s also about guiding them. In a landscape where physical stores must compete with digital ease, retail space planning and planogram optimization have become essential tools to shape how customers interact with retail spaces—and how much they buy while they’re there. In fact, more than 70% of […]

Space management or effective space organization is the main pillar for any organization in the modern dynamic corporate world. It guarantees an efficient utilization of physical assets and, therefore, helps to control costs and improve productivity. Office space management systems and software, particularly workplace space planning solutions and management tools, are the backbone, delivering to […]

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential for seamless indoor-outdoor navigation is immense. One particularly indispensable application of location-based technology […]

The term museum fatigue was coined back in the 1930s when research revealed that museum visitors’ interest in exhibits decreased as the duration of their visit increased. While the reason for this fatigue has been studied, no definitive reason has been found and each person seems to have a unique threshold for taking in new […]

With geotargeting in hospitality, hotels can deliver personalized travel experiences to guests that extend far outside traditional customer service. No more generic promotions or one-size-fits-all deals – hotels are using geofencing in hotels to engage guests by their physical location at the moment. Be it sending a special offer as a guest walks into the lobby providing […]

Whether you’re managing a small retail store or a massive manufacturing plant, keeping track of your assets is essential. Why?  First of all, asset tracking gives you unparalleled visibility into the location and status of your assets. With the right asset management tracking technology in place, you’ll always know where your assets are, who’s using […]

There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who […]

Ultra WideBand Indoor Positioning (UWB Positioning) is one of the most recent emerging indoor positioning technologies. UWB Positioning, supersedes base-band, impulse and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990s. UWB radio is a […]

Managing inventory has always been a tricky business. From a retail store that runs out of popular products, to a warehouse that misplaces stock, to a manufacturing unit whose production is delayed because certain materials are missing — inventory problems directly affect business performance. The traditional approach to inventory management? Manual stock counts, scanning barcodes and spreadsheets. The problem? […]

Radio Frequency Identification (RFID) is a popular choice for electronic identification and RFID positioning technology. RFID offers substantial advantages for businesses allowing automatic inventory and tracking of the supply chain. This technology plays a key role in pervasive networks and services. Storage and remote retrieval of data on RFID tags enable real-time identification of devices […]

Keeping up with the ever-evolving latest trends in the healthcare industry can pose a significant challenge for healthcare professionals worldwide.  Physicians, hospital administrators, nurse practitioners, healthcare educators, pharmacists and hospital chief operating officers find themselves at a pivotal juncture.  They’re navigating the transition from delivering high-quality healthcare and enhancing patient experiences to grappling with emerging […]

Getting lost on a large campus is stressful, whether you’re a new student, staff member, guest lecturer or maintenance worker. Traditionally, physical signage has helped freshmen integrate into the campus ecosystem and save time when orienting with facilities and public spaces. In more recent times, adopting a university wayfinding software solution has become an affordable […]