MAPSTED BLOG

If you have ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location, this is due to a sales strategy known as geographic market segmentation.  The modern era has connected businesses to every corner of the world, including markets previous generations may […]

Airport customer experience – also known as CX – has evolved to alleviate passenger frustrations in a variety of ways – all in hopes of reducing the hassles of air travel. The future of air travel, like that of any other industry, is dependent on providing a memorable airport experience. Emphasis is on raising the […]

Every business owns assets, such as machines, tools, equipment and vehicles. The real question is: how much of that capacity are you actually using? That’s where asset utilization comes in. In this guide, we’ll walk through: What Is Asset Utilization? So if you ever wondered “what is asset utilization?”,  it’s just a way to compare […]

Competition is tight. Expectations are high. Budgets aren’t. That’s why workflow automation is moving from “nice” to “necessary.” It takes routine work off your team’s plate, speeds up decisions and cuts errors. No wonder adoption is surging: two-thirds of organizations have tried business process automation in at least one function and 91% plan to expand […]

Office space used to mean fixed cubicles, assigned desks and a layout that stayed the same for years. Now you deal with hybrid teams, changing headcounts and days when some areas feel packed while others stay empty. Gut feel and one-time surveys do not help much anymore. You need data visualization in workplace design that […]

Finding your way around a large building shouldn’t feel like solving a maze. Whether it’s a hospital, mall, university or corporate campus, visitors expect smooth, simple and accurate directions. That’s where wayfinding and visitor navigation data come in, helping building owners understand how people move through their spaces and make those spaces work smarter. The […]

If you manage a physical retail store in 2025, you are no longer asking, “Why is no one stopping here?” You’re asking, “What does our heatmap say about this zone?” In-store heatmaps, powered by real-time spatial analytics, reveal where shoppers walk, pause, queue and exit. These aren’t website sessions. They’re real-world dwell patterns visualized live. […]

If you own or manage an office building, you may already feel the shift. Tenants ask for smarter space, better data and less friction for employees. They also expect all this without filling ceilings and walls with more boxes and cables. That is where what’s next for IoT in corporate offices gets interesting. The big […]

Universities today sit in a tough spot. Students want flexible, tech-enabled learning. Governments and boards want better results with tighter budgets. Facilities teams are told to cut energy use without making lecture halls feel like freezers. Somewhere under all of this is a quiet connector: IoT in higher education is the network of devices, sensors […]

Airports, hospitals, shopping malls and stadiums all have one thing in common, they’re busy. Thousands of people move through them daily, often with very different needs. Some are in a rush. Some need help finding accessible routes. Others just want to avoid crowds.  That’s where digital maps accessibility comes in. In 2025, digital maps are […]

In a world where operational efficiency is not just a goal but a necessity, Mapsted’s IoT solutions emerge as groundbreaking tools of innovation. These solutions go beyond mere tracking and monitoring; they are designed to transform spaces into intelligent, responsive environments with unparalleled full building visibility. This capability is a game-changer, providing complete oversight and […]

Museums, like other industries, are witnessing massive penetration of context-aware technology. This term is increasingly discussed within museum circles due to its crucial role in driving innovation and maintaining relevance in the field. What is context-aware technology? It refers to systems and applications that are capable of gathering and analyzing contextual information from the environment […]

If you manage a store in 2025, you’re tired of guessing. Retail is under pressure. Rent is high. Labour is expensive. Online is noisy. And you’re still expected to increase sales per square foot. That’s when indoor location analytics for retail comes into play. Let’s understand this:   Indoor location analytics for retail tracks how shoppers […]

Undoubtedly, we’ve all come across numerous businesses attempting to effectively manage their workforce and workflow, only to fall short of their goals. This predicament is not confined to a specific company size; businesses of all scales grapple with the same challenge. Consider the examples of airports and shopping malls, sprawling facilities that pose a significant […]

Are you struggling to efficiently handle your customers’ purchase orders because of a cluttered warehouse layout? Do your warehouse staff members encounter challenges in tracking inventory to fulfill sales orders promptly? Is your warehouse compliant with occupational health and safety guidelines? If even one of these scenarios resonates with you, reconsidering your warehouse location mapping strategy […]

Stadium operations once focused almost entirely on seating, screens, restrooms and security. Now, a new wave of stadium technology trends is pushing venues toward truly smart, data-driven, fan-friendly environments. These eight trends are setting the stage for what fans expect in 2025 and what successful stadiums will deliver. Stadiums no longer serve just as containers […]

With the admission season around the corner, colleges and universities know the need to offer prospective students a memorable campus visit. In the digital era, educational institutions have a great chance to utilize advanced campus wayfinding technology to improve student experiences. Mapsted provides a beacon-free wayfinding technology that helps visitors navigate the campus grounds easily. […]

Museums are undoubtedly some of the coolest places to visit. When they also “tear down the walls” and feature outdoor exhibits, the cool factor doubles. Whether it’s wandering through mazes, trekking to find art installations or just spending time outdoors chilling amongst the artifacts, you won’t want your visitors to miss a thing – and […]