The Importance Of Location Intelligence For Travel and Hospitality Industry

Location intelligence is transforming the travel and hospitality industry by reshaping how businesses connect with guests and streamlining operations. By leveraging geospatial data from sources such as Geographic Information Systems, Internet of Things (IoT) devices and edge computing, location intelligence enables data-driven decisions that elevate guest experiences and drive operational excellence.

What is Location Intelligence?

What is location intelligence? It is about collecting and analyzing geospatial data to gain insights and understand physical spaces. For the travel and hospitality industry it is more than just collecting data. It’s about creating experiences that make guests feel understood and valued. Through these valuable insights, businesses like hotels and resorts can tailor guest interactions, manage resources efficiently and improve navigation to enhance the overall guest journey.

With a market value of USD 17 billion in 2023, projected to reach USD 60.5 billion by 2032, the benefits of location intelligence for travel are becoming indispensable. Insights provided by location intelligence for travel and hospitality empower businesses to create personalized experiences, increase customer loyalty and remain competitive.

For more details on how Mapsted’s solutions can transform hospitality, explore our [Mapsted’s Location Technology Solutions for Hospitality](link to Mapsted page) blog post.

Why Location Intelligence Matters in Travel and Hospitality

Nowadays travellers expect more personalized and seamless experiences. Location intelligence tailored for travel and hospitality is the right and effective way to meet these expectations. By using real-time insights, businesses can make improvements that not only enhance satisfaction but build long-term loyalty with their customers.

In this blog, we’ll cover five ways location intelligence can transform your property.

1. Making Customers More Engaged with Personalization

In the travel industry, personalization is far more than a passing trend – it’s a critical tool for offering convenience, saving time and building loyalty. At the same time, location intelligence for hospitality helps businesses to understand guest preferences and behaviour patterns which create opportunities to strategize customized services. For example, hotels can analyze data to see which amenities guests prefer and tailor promotions accordingly.

Mapsted’s location intelligence platform delivers real-time, location-based notifications so hotels can deliver relevant recommendations based on guest preferences. This targeted approach to personalization increases guest loyalty, engagement and memorable stays.

Key Benefits:

• Creates personalized experiences that foster loyalty.
• Drives engagement with targeted, relevant offers.
• Increases revenue through well-timed promotions.

2. Optimizing Revenue with Dynamic Pricing

Dynamic pricing is a powerful strategy for maximizing revenue and location intelligence for travel makes implementing it easier than ever. By analyzing trends in demand, competitor rates and local events, businesses can adjust pricing in real time. For instance, rates can be adjusted upward during local events or discounted during low seasons to attract more guests.

In 2023, the System Integration and Implementation segment captured over 44% of the market, highlighting the industry’s value of data-driven pricing strategies in the hospitality industry using location intelligence.

Key Benefits:

• Focus on demand and adjust rates to improve your revenue.
• Keep ahead of competition with dynamic price intelligence.
• Capture the attention of customers by offering deals targeted at loyal clientele.

Enhancing Operational Efficiency and Effective Resource Utilization

Avoiding wastage and efficiently utilizing resources is fundamental towards delivering great experience to your guests. Mapsted’s Flow solution helps hotels monitor guest flows, identify high-traffic areas and allocate staff where they’re most needed, all in real time.

Use Case: Enhancing Cleaning Efficiency in the Hotel Industry

Cleanliness ranks as a top factor in guest satisfaction, with 92% of guests valuing it highly. Mapsted’s location technology helps hotels optimize cleaning operations, enabling them to maintain high standards without increasing costs. 

Using Mapsted CMS, managers can plan and assign tasks based on real-time room data. Cleaning staff, equipped with Mapsted Badges and blue-dot navigation, can quickly locate their assigned areas. Mapsted Analytics can provide real-time insights on task completion.

Key Benefits:

• Boosts productivity with efficient task assignments.
• Saves money by optimizing room turnover.
• Promotes guest satisfaction with responsive and thorough service.

4. Guest Navigation and Accessibility

Guests with mobility issues may find it really difficult to get around a large property. At this phase, however, Mapsted’s wayfinding solutions come into play. It offers intuitive real-time indoor navigation that allows guests to locate their rooms and amenities etc. These interactive maps accurate directions reduce the need for supplementary signage and help to guarantee that the process is smooth. This accessibility feature is critically important in promoting an inclusive culture.

Key Benefits:

• Enhance great guest experiences through its easy navigation for users.
• Encourage inclusivity by utilizing usable digital maps and navigation features.
• Strengthen workforce productivity by reduction of guests’ queries on navigation and reallocation of staff proportion.

5. Benchmarking and Strategic Growth in order to Gain Competitive Advantage

Understanding market dynamics is crucial for strategic business growth. Location intelligence for travel and hospitality lets businesses analyze their competitor locations, identify gaps and adjust their strategies based on proximity to popular attractions. Imagine that your property shows an increase in bookings during dates that are close to popular events in the location – with the help of the information gathered, hotels can create targeted marketing campaigns to make the most of the rise in demand.

Key Benefits:

• Enables enterprises to enhance their strategic position through anticipation of the appropriate market trends.
• Generates profits by sending targeted advertising pop-up notifications.
• Enhances market expansion through facts and not casual sentiments.

Real-World Success: Mapsted and the University of Windsor

Mapsted’s collaboration with the University of Windsor shows the practical power of location intelligence. With the CampusGo app, Mapsted helped students and visitors with precise blue-dot navigation with minimal hardware that improved their experience. This same technology helps guests navigate seamlessly in hotels and resorts, allowing them to explore the property independently and access personalized offers without extensive infrastructure.

Conclusion

Location intelligence is a game-changer for travel and hospitality businesses to improve guest experiences, optimize operations and generate revenue. With Mapsted’s advanced platform hotels and resorts can use data to deliver bespoke services, increase efficiency and stay ahead of the competition. If you found this blog helpful, don’t miss our blog post on How Does the Hospitality Industry Use Indoor Wayfinding Technology to Improve the Guest Experience? or watch our video on Mapsted Location Technology Solutions for Resorts and Parks to learn more.