MAPSTED BLOG

5 Problems Malls with Poor Indoor Navigation Face

October 02, 2019
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problems malls with poor indoor navigation face
problems malls with poor indoor navigation face

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still a problem malls with poor indoor navigation face.

One major problem that holds malls back is that big retail centres either anger or bore 80% of shoppers. There just isn’t enough excitement for shoppers in these malls , or finding stores in these centres is just too hard. Sure, amenities such as rock climbing, roller coasters, or valet parking are all great ways to occupy the mind of visitors, but these activities don’t turn guests into retail buyers. 
Low-quality indoor positioning systems also cause problems for shopping malls. It’s simple, a shopper can’t buy an item, if they don’t know where it is. Shoppers tend to get frustrated quickly when they can’t find what they’re looking for and end up not spending money in the shopping mall at all.

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This is just one problem shopping centres face when they have a poor indoor navigation system. 

Shopping malls with poor indoor navigation face other problems such as:

  1. Ruining the customer experience

Customers who cannot cruise through the shopping centre with ease waste their time and energy that could be used for trying on clothes and testing products. This is the first problem malls with poor indoor navigation face. This is a big problem because 86% of shoppers are willing to pay more for excellent customer experience.
There aren’t many other things that can negatively influence a shoppers experience like being lost. 

2) Creating bottlenecks

Thousands of shoppers visit malls everyday. At peak times, it’s almost impossible to avoid crowds and high traffic. But, the real problem occurs when people rush into that narrow area of the mall where all the popular stores are. this is the second problem malls with poor indoor navigation face, they all gather in these areas, waiting for the newest shoes to be released or the biggest sale of the year to start. There’s a point in the shoppers experience when these large crowds stop being fun and entertaining, and turn into a nightmare. Shoppers who have no interest in these high traffic areas of the mall need to know how to avoid them.  


3) Reducing customer loyalty 

Loyal customers are the customers who are satisfied. You can’t expect a customer to be satisfied if they can’t even find their way around the shopping mall. This is a huge issue because it costs five times more to acquire a new customer than it does to retain a returning one. Helping customers easily locate their favourite stores, is the only way to keep them satisfied. 


4) Jeopardizing customer safety

The jeopardization of safety can cause very serious consequences to shopping malls. If shoppers can’t get in and out of shopping malls quickly, they face the danger of panic behavior such as stampedes. Incidents such as shootings, or fires leave shoppers running around looking for exits. We understand that these are worst case scenarios, however it is far from impossible. If you don’t create a simple mall layout and allow shoppers the opportunity to get acquainted with it through Mall mApp’s indoor location platform incidents such as these can become much worse. 


5) Diminishing zone-to-zone conversion rates

Shopping mall owners should use navigation platforms to give turn-by-turn directions and analyze popular routes. If they don’t analyze the routes of their mall, there is a real danger of minimizing zone-to- zone conversion rates.

Picture Zara and H&M are attracting the same type of shoppers. Using Mall mApp would help the mall owner decided to position the two stores close to each other, with one or two less attractive stores in between. This strategy would improve the profitability of each store in the neighbourhood and make it easier for this targeted shopper group to move around the mall. 

Powerful Indoor Location Services

 

Mall mApp’s indoor navigation platform solves all these problems for free.

If the issues mentioned above seem unanswerable, don’t worry because they’re not. There’s a quick-fix for all those issues; Mall mApp.  

Mall mApp offers you high-quality indoor navigation for shopping centres. The platform does not require any additional investments, while the deployment of the technology takes only a few days.

You can forget about complex hardware-based systems that require weeks or months for implementation. Mall mApp gives you an advanced navigation platform, with marketing and analytics tied in to drastically improve user experience.

Frequently Asked Questions

Q1. What is indoor mapping in simple words?

Ans. The indoor map is completed by converting your floor plan from 2D to digital with clearly marked points of interest. It represents clearly marked features and facilities within a venue to simplify wayfinding and allow users to easily orient themselves to their surroundings.

Q2. How much does an indoor navigation app cost to develop?

Ans. An indoor navigation map is a complex solution that addresses the needs of large venue owners. However, developing them from scratch can cost tens of thousands of dollars. On average, developers of indoor navigation apps spend $20000 or more to develop functional navigation features. This is why many find Mapsted’s indoor navigation bang for the buck.

Q3. How are indoor navigation systems implemented?

Ans. It’s done in four simple steps:

  • The indoors of the venue are thoroughly mapped
  • Users are encouraged to download a smartphone app
  • Wi-Fi fingerprinting methods or BLE are used to help users navigate
  • The signal data is processed at the server side using high-performance algorithms.

Q4. Why is indoor navigation important?

Ans. When users enter large malls, they are entering an unfamiliar environment and frequently find signs and layouts confusing. Getting lost affects not only sighted members, but also those who are visually impaired. In such cases, an indoor map would feel like a personal tool designed to increase convenience and confidence.

Q5. Which is the best indoor positioning system for malls?

Ans. Try Mapsted’s indoor navigation solution, which includes lifetime support and the ability to customise maps to meet your specific indoor positioning and navigation requirements. It will be intuitive in the hands of your mall visitors, ensuring complete convenience and satisfaction.

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