MAPSTED BLOG

Thursday, July 10, 2025
Facility Management Technology Trends in 2024Facility Management Technology Trends in 2024January 05, 2024

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in smart location marketing. According to the IDC, there will be more than 55.7 billion connected IoT devices worldwide by 2025. The market for indoor positioning and indoor navigation is estimated at $43.51 billion globally. In such a huge […]

Where do You Begin Your Search for the Ideal Wayfinding Partner in 2024?Where do You Begin Your Search for the Ideal Wayfinding Partner in 2024?January 05, 2024

You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show […]

The Future of Aviation with Indoor WayfindingThe Future of Aviation with Indoor WayfindingJanuary 04, 2024

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important. […]

Next Generation Airports: Adapting to MillennialsNext Generation Airports: Adapting to MillennialsJanuary 04, 2024

Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.

The Future of Indoor Mapping in HospitalsThe Future of Indoor Mapping in HospitalsJanuary 03, 2024

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping […]

How to Leverage Location-Based Data to Improve Conversion RatesHow to Leverage Location-Based Data to Improve Conversion RatesJanuary 03, 2024

Leveraging location data is critical for any business. It doesn’t matter what the aim is – it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do regarding your business in this ever-increasing digital world will have a massive impact on it.  So, looking at business optimization […]

What Is Location Intelligence and How Can It Be Used in Business?What Is Location Intelligence and How Can It Be Used in Business?January 03, 2024

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very […]

What You Must Know About Bluetooth Beacons Before Purchasing in 2025What You Must Know About Bluetooth Beacons Before Purchasing in 2025January 01, 2024

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form […]

Location Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowLocation Analytics Without External Wi-Fi? Yes, It’s Possible! Here’s HowDecember 21, 2023

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks, […]

Effective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowEffective Ways to Help Your Exhibitors Maximize ROI at Your Next Trade ShowNovember 28, 2023

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]

What is Proximity Marketing and How Does It Work?What is Proximity Marketing and How Does It Work?October 10, 2023

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

What is Audience Segmentationand How Can it Help Businesses?What is Audience Segmentationand How Can it Help Businesses?September 19, 2023

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]

How Location Technology Makes Smart Buildings Even SmarterHow Location Technology Makes Smart Buildings Even SmarterSeptember 12, 2023

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected […]

Use the Mobile Experience to Take Your Airport to New HeightsUse the Mobile Experience to Take Your Airport to New HeightsSeptember 05, 2023

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Differences Between Indoor Mapping and Indoor PositioningDifferences Between Indoor Mapping and Indoor PositioningAugust 30, 2023

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Advantages of a Hardware-Free Location Solution for Large CampusesAdvantages of a Hardware-Free Location Solution for Large CampusesAugust 28, 2023

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Parks Can Benefit from Location SolutionsHow Theme Parks Can Benefit from Location SolutionsAugust 23, 2023

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already […]

Mapsted’s Advanced Indoor Location-Based Solutions for Your ResortMapsted’s Advanced Indoor Location-Based Solutions for Your ResortAugust 15, 2023

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.