Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision maker, or influence a group of company executives, one of the most powerful tools you can use is data. There have been many studies that show how executives and managers use data in their decision-making process, for…

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Geofencing is best explained through a real-world example.  You’ve come out of Mercedes Benz with a brand new car, and can’t wait to drive. It’s a luxury car, and you intend to enjoy every moment of owning one…. until it’s time to park.Leaving the car means worryingly about would-be thieves. Fortunately, there’s a handy feature:…

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Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. Prior to UWB Positioning, there were similar technologies referred to as a base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially…

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For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices are now emerging. These new Bluetooth beacons devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…

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