MAPSTED BLOG

The Intersection of Location-Based Technology and Artificial Intelligence: A Match Made in Heaven?

May 22, 2023
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Technology Trends

location based technology and artificial intelligence

Artificial intelligence (AI) and location-based technology have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements based on the user’s location and context. AI can be used to make sense of this data by identifying patterns and trends, making predictions and making decisions based on that data. For example, AI algorithms can be used to analyze foot traffic patterns in a store or shopping mall, or to predict which products a customer is likely to buy based on their location and past purchasing behaviour.

Why Is It Relevant? 

The combination of artificial intelligence and location-based technology is important because it can provide powerful insights and personalized experiences to users based on their location. With the help of AI algorithms, location-based technology can gather and analyze large amounts of data in real-time, such as user movement patterns, traffic flow and foot traffic, to identify trends and optimize operations. This information can be used to improve user experience by providing relevant and timely notifications, personalized recommendations and efficient routing. The use of AI in location-based technology can also help businesses make data-driven decisions to optimize operations, reduce costs and improve revenue.

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The Power Duo: Unleashing Business Growth with Artificial Intelligence and Location-Based Technology

Artificial intelligence and location-based technology are reshaping the way businesses operate and grow by providing valuable insights into customer behaviour and preferences.

For example, retailers can use location-based technology to track customer movements within their stores and analyze their purchasing behaviour. They can then use this data to personalize their marketing campaigns and optimize store layouts to improve customer experience and drive sales. By integrating AI-powered analytics into this process, businesses can gain a deeper understanding of customer behaviour and tailor their strategies accordingly.

Another example is in the transport hub industry. Facility managers can use location-based technology to monitor real-time traffic and optimize indoor routes for maximum efficiency. AI can be used to analyze traffic patterns, weather conditions and other data to make real-time adjustments that reduce travel stress and wait times. Additionally, AI-powered chatbots can be used to provide real-time updates to passengers on their flight or train status, increasing confidence and improving the overall passenger experience.

In both cases, AI and location-based technology work together to provide valuable insights and improve business operations. As these technologies continue to advance and become more accessible, businesses that embrace them will have a competitive advantage over those that do not.

Unleashing Business Potential: The Benefits of AI-Enabled Location Intelligence

By merging location-based technology and AI, businesses can streamline everything from data capture and management to operationalization. The following five benefits are easily achievable through this synergy:

  1. Enhanced Data Collection and Analysis:
  • By combining location-based technology and AI, businesses can automate collection of vast amounts of location data about their customers from touchpoints
  • AI algorithms can analyze this data to provide valuable insights into consumer behaviour, and habits, which can be used to handpick marketing strategies that amplify business results.
  1. Improved Personalization
  • To personalize messages for customers on the floor, intricate location intelligence is required. With AI at the helm to capture and track location metrics, marketing messages can be tailored to individual users, rather than a group of similar-minded individuals.
  • AI algorithms can aid in predicting customer intent and designing welcome messages, product recommendations, and much more to encourage buying behaviour.
  1. Precise Location Tracking
  • Location-based technology and AI have an edge over conventional wireless technologies such as GPS, Beacons and external Wi-Fi that use signal strength-based trilateration methods. AI-powered algorithms use trilateration techniques to track with one-meter  accuracy, eliminating inconsistencies that may occur in signal dead zones.
  • This is useful for businesses that need to monitor customers or employees in real-time, such as in logistics, hospitality or healthcare.
  1. Increased Efficiency
  • Businesses can optimize their operations and reduce costs using location-based technology and AI. For example, large warehouses can use AI to predict traffic patterns and optimize routes, while retailers can use location data to optimize store layouts and staffing.
  1. Improved Decision-Making
  • Location-based technology and AI can provide businesses with valuable training data, which help in making informed decisions in marketing and facility operations.
  • By analyzing location data and customer behaviour, businesses can tap into new opportunities for growth and leverage them to improve their bottom line.

What Are the Current Challenges and Factors To Consider?

The use of location-based technology and AI has redefined the data collection and analysis process, empowering businesses to surpass the constraints of traditional solutions. Nonetheless, leveraging these technologies also poses certain challenges. Such as: 

  • Privacy Concerns

One of the major challenges of location-based technology and AI is privacy concerns. Collecting location data can raise concerns about user privacy, especially if the data is being collected without the user’s knowledge or consent. Companies need to ensure that they are transparent about how they collect, store, and use location data and provide users with control over their data.

  • Ethical Considerations

Another challenge is ethical considerations. As AI becomes more sophisticated, there is a risk of biases and discrimination in decision-making. For example, if AI algorithms are trained on biased data, they may make decisions that discriminate against certain groups. Companies need to ensure that they are using ethical AI practices and considering the potential impact on society.

  • Technical Challenges

There are also several technical challenges that come with the use of location-based technology and AI, such as data integration, data quality and system interoperability. These technologies require large amounts of data to function effectively, and companies need to ensure that the location data they are collecting is accurate and up-to-date. Additionally, integrating different systems and technologies can be complex and require significant resources. This eventually increases the overhead.

Ready to Explore Off-the-Shelf Location-Based Solution?

Mapsted, a Canadian technology company at the forefront of innovation, offers the ultimate off-the-shelf solution that strikes a perfect balance between form and function, taking into consideration the limitations that affect traditional technologies. 

Leading Mapsted’s team, CEO and Founder Paramvir Nagpal has a clear vision. “We aim to be a global force in the location-based services market,” he says. “Using only commercially available smartphones, we can provide our customers with location services that boast an accuracy level of one meter, making what once looked impossible to achieve, a reality.”

Mapsted’s uniqueness lies in its vision to create a sustainable solution for indoor wayfinding and location-based technology, revolutionizing how businesses work with real-time location intelligence. With location services powered by AI, data analytics, and machine learning, Mapsted offers accurate navigation and personalized push notifications that users can access directly on their smartphones, providing a seamless passenger experience. 

The company’s zero hardware requirement exponentially reduces maintenance costs, enabling facility owners to scale the technology faster than ever before.

If you’re ready to give Mapsted a try, contact us today and get expert assistance from our team If you enjoyed learning the role of AI in location-based technology, you may also want to check out our blog on Creating a Holistic Airport Customer Experience that Surpasses User Expectations or our short video on Unlocking the Potential of Location Technology with Mapsted.

Frequently Asked Questions

Q1. What is the connection between artificial intelligence and location-based technology?

Ans. The connection between artificial intelligence and location-based technology is that AI can be used to analyze location data and provide insights for decision-making.

Q2. Why is the combination of AI and location-based technology relevant?

Ans. The combination of AI and location-based technology is relevant because it allows for personalized and targeted experiences, improved efficiency, and better decision-making based on location data.

Q3. How can AI and location-based technology help businesses grow?

Ans. AI and location-based technology can help businesses grow by providing valuable insights into customer behavior, optimizing supply chain and logistics operations, and improving overall operational efficiency.

Q4. What are the benefits of AI-enabled location intelligence?

Ans. The benefits of AI-enabled location intelligence include improved customer experiences, better decision-making based on location data, optimized operations, and increased revenue.

Q5. What are the challenges of using location-based technology and AI?

Ans. The challenges of using location-based technology and AI include privacy concerns, the need for accurate data, and the complexity of integrating multiple systems and technologies.

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