Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and, often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

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Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

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In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

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Retail has always been about attracting customers—but today, it’s also about guiding them. In a landscape where physical stores must compete with digital ease, retail space planning and planogram optimization have become essential tools to shape how customers interact with retail spaces—and how much they buy while they’re there. In fact, more than 70% of […]

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