Technology Trends

What is Proximity Marketing and How Does It Work?
July 22, 2025What is Proximity Marketing and How Does It Work?

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

read more
Location-Based Technology and Emergency Preparedness – Benefits and Possibilities
July 22, 2025Location-Based Technology and Emergency Preparedness – Benefits and Possibilities

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response […]

read more
The One Thing Most Brands Miss About Location Intelligence Trends in 2025
July 15, 2025The One Thing Most Brands Miss About Location Intelligence Trends in 2025

There’s an old saying that “what you don’t know can’t hurt you.” Charming. But not in the world of modern business, where what you don’t see, literally, can derail your supply chain, wreck your timeline and make your carefully budgeted quarter look like a very expensive game of hide-and-seek. Welcome to the often-overlooked world of […]

read more
7 Emerging Trends Transforming the Indoor Location-Based Services Market
June 30, 20257 Emerging Trends Transforming the Indoor Location-Based Services Market

Indoor location-based services are essential tools for both businesses and consumers. In fact, the indoor location-based services market is booming globally and is projected to reach approximately USD 29.8 billion by 2028, according to MarketsandMarkets. No doubt, this rise is due to advancements made in technology, the rise in smartphone usage and the growing demand […]

read more

Subscribe To Our NewsletterGet the latest indoor tech news delivered straight to your inbox.