Using Audience Segmentation Analysis for Customer Insights

Audience segmentation analysis is the process of using data—such as demographics, behaviours, location patterns, and interests—to divide a broad audience into smaller, actionable segments. This analysis helps marketers deliver personalized, relevant experiences that match the needs and preferences of each group.

The four primary types are:

• Demographic segmentation (age, gender, income)
• Behavioural segmentation (purchase history, app usage)
• Geographic segmentation (location, climate)
• Psychographic segmentation (lifestyle, values)

Mapsted’s platform excels at combining these dimensions using real-time location data for highly accurate insights.

Real-time data ensures that your segments are based on the most current behaviors and locations, making your campaigns more timely and effective. It helps businesses react instantly to changing consumer patterns and optimize targeting strategies dynamically.

Unlike traditional tools, Mapsted’s solution doesn’t rely on beacons or external Wi-Fi. It uses patented indoor location technology to deliver highly precise, hardware-free audience insights that integrate both online and offline behaviours for 360° targeting.

Industries that rely on customer traffic and engagement—such as retail, real estate, healthcare, higher education, and events—benefit greatly from segmentation tools. These industries can leverage Mapsted’s platform to enhance visitor experiences, boost sales, and optimize campaigns.

By sending personalized messages to the right segment at the right time, businesses minimize wasted ad spend and increase engagement. Segmentation also helps in prioritizing high-value customers, leading to better resource allocation and improved returns.

Absolutely. Mapsted’s platform bridges the gap between online and physical interactions, enabling consistent personalization across channels. This helps brands offer seamless customer journeys, whether the interaction starts online or in a physical space.

Start by:

• Collecting high-quality data (location, behaviour, demographic)
• Identifying key audience segments
• Defining clear marketing objectives
• Using segmentation tools like Mapsted to create tailored campaigns based on insights

By identifying competitor foot traffic and behavioral trends, segmentation allows marketers to target those potential customers with compelling offers when they’re nearby—converting interest into action with hyper-local precision.

Track metrics such as:

• Engagement rate
• Conversion rate
• Customer retention
• Click-through rate
• Campaign ROI

These indicators will help you evaluate the effectiveness of your segmentation strategy and optimize it over time.

Segmentation marketing software tools analyze customer data, create audience segments and enable marketers to craft personalized strategies that increase engagement and conversion rates.

The best marketing segmentation tools use AI and real-time data analysis to segment audiences based on location, behaviour and interests, optimizing marketing efforts.